Similar Items: The effectiveness of trade show marketing capabilities on the financial performance of South African companies
- The Components of Marketing Capability : a framework and processes of knowledge integration for development
- The agenda-setting impact of Egyptian nightly television talk shows on attitudes towards civic engagement in Egypt
- The Relationship between Source Credibility and Political Participation: Examining the Egyptian Talk Show “Masr Al Yom” broadcast on Al Faraeen Satellite Channel
- The impact of dynamic institutional capabilities on multinational enterprises’ subsidiary performance in emerging markets
- The role of education and financial inclusion in Africa : the case of selected African countries
- Restraint-of-trade payments in South African financial service companies
Author: Kartte, Dunja
- Evaluating market potential in emerging markets using marketing data
- Customer equity as a firm’s valuation technique
- Mobile phone applications : understanding if motivations to engage are related to the customer perceived value, customer satisfaction and customer engagement
- Understanding the potential of digital technologies in enhancing retail business models: an exploratory study
- The effectiveness of trade show marketing capabilities on the financial performance of South African companies
- Digital marketing impact on the consumer decision making process in Nike's customer retail operations in South Africa