Similar Items: Building corporate brand orientation through cross-functional integration within marketing brand orientation through cross-‐functional integration within marketing
- A critical evaluation of the congruence between brand image and brand identity within the green marketing space
- Enhansing the brand building process for consumer commodity products through marketing and technical collaboration
- Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets
- Investigating the relationship between corporate brand personality and employee brand commitment
- The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands
- An exploration of the alignment between the leadership brand and corporate brand attributes
Author: Kleyn, Nicola
- Enhansing the brand building process for consumer commodity products through marketing and technical collaboration
- Corporate reputation management : reconciling identity-image gaps
- The separation spiral : modelling voluntary turnover of women executives
- Effective crisis communication management: perspectives from public relations and communications practitioners
- The role of cultural values in evaluating brand extensions : individualism versus collectivism
- Exploring the role of the retailer marketing mix in stimulating consumer demand for sugar-free vs sugar-sweetened beverage variants