Similar Items: Discretionary thrift at the bottom of the pyramid
- Managers’ less favourable attitude towards bottom of the pyramid (BOP) customers
- Bottom of the Pyramid : profit versus welfare – metrics that matter
- Exploring negative brand experiences at the Bottom of Pyramid
- Unlocking public and private finance for financial inclusion for individuals at the bottom of the pyramid in Mbare, Zimbabwe
- The financial implications of firms business model focus within the bottom of the pyramid market segment in South Africa
- Can the base of the pyramid twin goals of profit and improved welfare be achieved?
Author: Chipp, Kerry
- Location-based marketing in low-income markets
- The impact of changing individual cultural behaviours on the decision- making model for multinational entities in sub-Saharan Africa
- The impact of violence and intimidation on strike actions and their effect on union membership in the platinum mining industry
- The influence of algorithmic technologies on perceptions of autonomy in consumer decision-making
- Respect as a factor influencing the value proposition for low income consumers
- The application and relevance of spiritual leadership in the JSE Top 40 companies