Similar Items: The nature of brand loyalty at the base of the pyramid
- The role of consumers' brand legitimacy perceptions in terms of their loyalty towards car brands
- The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands
- From corporate social responsibility to brand activism and the effect on customer loyalty : a structural equation modelling approach
- The theory of reasoned action as applied to brand loyalty
- The role of gamification in shaping the brand loyalty of Generation Z consumers
- Loyalty programmes as a predictor of customer retention in retail banking sector : a multiple mediation analysis of brand association and customer satisfaction