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Price versus brand : assessing the role of price and brand in low-income consumer decision-making

Thesis (MComm)--Stellenbosch University, 2014.

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Bibliographic Details
Main Author:	Allan, Meredith Leigh
Other Authors:	Gerber, Charlene
Format:	Thesis
Language:	en_ZA
Published:	Stellenbosch : Stellenbosch University 2014
Subjects:	Pricing Brand choice Brand loyalty Low-income consumers Consumer behavior Brand name products Dissertations > Business management Theses > Business management UCTD
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Internet

http://hdl.handle.net/10019.1/86272