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Assessing brand image transfer in sponsorship

Thesis (MComm (Business Management))--University of Stellenbosch, 2010.

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Bibliographic Details
Main Author:	Morris, Andrea Leigh
Other Authors:	Gerber, Charlene
Format:	Thesis
Language:	en_ZA
Published:	Stellenbosch : University of Stellenbosch 2010
Subjects:	Branding (Marketing) Brand name products Brand choice Dissertations > Business management Theses > Business management Business Management
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Internet

http://hdl.handle.net/10019.1/5347