Allan, M. L., & Gerber, C. (2014). Price versus brand: Assessing the role of price and brand in low-income consumer decision-making. Stellenbosch : Stellenbosch University.
Successfully copied to clipboard
Copying to clipboard failed
Chicago Style (17th ed.) Citation
Allan, Meredith Leigh, and Charlene Gerber. Price Versus Brand: Assessing the Role of Price and Brand in Low-income Consumer Decision-making. Stellenbosch : Stellenbosch University, 2014.
Successfully copied to clipboard
Copying to clipboard failed
MLA (9th ed.) Citation
Allan, Meredith Leigh, and Charlene Gerber. Price Versus Brand: Assessing the Role of Price and Brand in Low-income Consumer Decision-making. Stellenbosch : Stellenbosch University, 2014.
Successfully copied to clipboard
Copying to clipboard failed
Warning: These citations may not always be 100% accurate.