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Homophily, relative deprivation and customer service. Do perception of sameness and group comparative identification affect service quality?
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The role of risk perception in Internet purchasing behaviour and intention
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The power of peers: mobile youth culture, homophily and informal learning among a group of South African youth
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Behavioural economic perspectives in insurance purchase decisions
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Functionally illiterate consumers’ food purchase behaviour in Botswana
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Wine purchase behaviour : product attributes, product knowledge, perceived risk and involvement
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Exploring the predictors of sustainable fast fashion purchase intention : an investigation using the theory of planned behaviour among South African consumers
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Understanding green purchase behaviour among millennial consumers in South Africa
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The impact of culture on trust and purchase intention in social commerce shopping behaviour
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THE INFLUENCE OF AUTHENTICITY, CREDIBILITY AND CULTURAL RELATABILITY ON CONSUMER TRUST AND PURCHASING BEHAVIOUR
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Consumers' knowledge of food fraud and its impact on their purchasing behaviour of organic fresh produce
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The Mediating Role of the Desire to Mimic in Follewers’ Purchase Intentions
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The relationship between the race of a celebrity endorser and consumer purchase behaviour in multi-racial societies
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Sustainable wine purchasing in South Africa: A study of intention, behaviour and communication
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Segmenting the South African wine market : a focus on involvement, motive/lifestyle and purchase behaviour
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The factors influencing buyer behaviour of single working women when purchasing financial products or services: an exploratory study
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Hedonic motivation and online purchase intention: the moderating role of gender
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The influence of nutrition labelling and logos on food purchasing behaviour in Cape Town, Western Cape, South Africa
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Brand and programme loyalty consequences towards preference, intention and purchase behaviour outcomes among low-income consumers in emerging markets
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Understanding Firearm Purchasing During a Purchasing Surge Among Black Individuals
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Predicting Future E-Commerce Purchases from Multi-Visit Sequences and Behavioural Micro-Interactions
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Exploring the role of employee entitlement in counterproductive work behaviour
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Exploring the antecedents of extra-role behaviour : becoming an empowered consultant
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Active purchasing mechanisms of private healthcare services: experiences of public and private purchasers in Kenya
