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Author: Chivizhe, Takunda Victor

  • Author: Hill, Bethany
  • Author: Hirschfelder, Benedikt
  • Author: Kyobe, Michael
  • Author: Lappeman, James
  • Author: Mbumbwa, Tendai
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    Analysing the Adoption of awesome South Africa mobile travel application as a marketing strategy

Author: Coetzee, Quintin

  • Author: Hill, Bethany
  • Author: Hirschfelder, Benedikt
  • Author: Kyobe, Michael
  • Author: Lappeman, James
  • Author: Mbumbwa, Tendai
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    Analysing generational transfer of brand loyalty in the dishwashing liquid product category, in the Western Cape Province

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    Consumer buying behaviour in online fashion retail : a study of South African millennial males
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    Marketing wines to South African Millennials : the effect of expert opinions on the perceived quality of Pinotage wines
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    Exploring the impact of home- and host-market institutions on entry strategies utilised by South African small and medium enterprises when regionalising into the rest of Africa
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    Considering the best interests of the child when marketing food to children: an analysis of the South African regulatory framework
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    Investigating the factors that drive social commerce purchase intention amongst the millennials in South Africa
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    Leveraging cause-related marketing for revenue growth: a millennial consumer study in the South African prestige beauty sector
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    Factors Influencing Buying Behavior of Swedish Toy Collectors
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    #Influenced To Care: Comparing Human And Virtual Influencers In Promoting Eco-Friendly Fashion
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    Characteristics and behaviour of African factor markets and market institutions and their consequences for growth
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    An investigation of the components that influence the purchase decision of Congolese millennials in the Democratic Republic of Congo informal clothing market
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    Examination of Factors Influencing Consumers’ Water Conservation Behavior: The Moderating Role of Information Publicity
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    Antecedents to the luxury purchase intentions of South African millennials
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    The figure of the millennial in post-2000 South African literature
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    Socio-economic factors influencing marketing of non-timber forest products in tropical lowland rainforests of south-western Nigeria
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    Exploring the role of storytelling in environmental communication : a documentary campaign aimed at South African millennials
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    Career cognitions of black engineers in South Africa
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    The impact of consumers' sustainability consciousness on sustainable purchase intention amongst Gen Z in the South African fashion retail market
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    The influence of social media communication on South African millennial consumer purchase intentions of motor vehicle brands
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    South African consumers’ consciousness and concern about environmental and social issues in the local fashion industry when purchasing apparel
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    The antecedents and consequences of brand equity in the South African running shoe market
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    Factors to be considered when establishing the place of effective management in a digital economy
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    Effects of content marketing on attitude formation in the South African energy drink market
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    Investigation of marketing accountability in South African organisations
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    Applications and portfolio theory in the South African agricultural derivatives market

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    Social responsibility practices by SMEs at the bottom of the pyramid
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    The use of mobile phone advertising as an effective medium to reach the South African urban bottom of the pyramid
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    Sales management in the bottom of the pyramid (BoP) market using alternative distribution channels
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    The effect of mobile marketing on the purchase of staple products: a case of bottom of the pyramid consumers in Khayelitsha
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    Discretionary thrift at the bottom of the pyramid
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    Cellphone banking at the bottom of the pyramid
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    Corporate social investment as a driver of customer loyalty at the bottom of the pyramid
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    Measuring marketing productivity : linking marketing expenditure to sales
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    A business model development strategy to expand into the bottom of the pyramid population
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    Exploring negative brand experiences at the Bottom of Pyramid
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    A comparative analysis of the business models applied for the development of products and services for the Bottom of the Pyramid
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    The financial implications of firms business model focus within the bottom of the pyramid market segment in South Africa
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    Comparing agricultural trade dependency and household food expenditure in South Africa
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    An empirical test of the service-profit chain at the bottom of the pyramid
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    Bottom of the Pyramid : profit versus welfare – metrics that matter
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    Factors influencing the adoption of mobile data at the bottom of the pyramid in South Africa
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    Factors influencing the adoption of mobile banking services at the Bottom of the Pyramid in South Africa
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    Effect of institutions on multinational corporation internationalisation strategies across base-of-the-pyramid markets in Africa
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    Managers’ less favourable attitude towards bottom of the pyramid (BOP) customers
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    Innovation in distribution models at the base of the pyramid
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    Unlocking public and private finance for financial inclusion for individuals at the bottom of the pyramid in Mbare, Zimbabwe
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    The impact of hubs on the adoption of products among a South African Bottom of the Pyramid (BOP) network
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    Building an experimentation process model for financial institutions developing personal finance products for the bottom of the pyramid
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    Maize marketing strategies : the trade-off between risk and profit for a Mpumalanga maize farm

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