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The impact of consumers' sustainability consciousness on sustainable purchase intention amongst Gen Z in the South African fashion retail market
A new generation of conscious consumers have placed pressure on fashion retail businesses to implement sustainability into their respective business operations. Conscious consumerism is a driving force behind sustainable consumption as these consumers play a strong role when influencing business pra...
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| Format: | Thesis |
| Language: | English |
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Accounting and Accountability in Africa
2022
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