Author: Chirwa, Danwood
Author: Hlela, Sinegugu
Similar Items: The effect of mobile marketing on the purchase of staple products: a case of bottom of the pyramid consumers in Khayelitsha
- The use of mobile phone advertising as an effective medium to reach the South African urban bottom of the pyramid
- Discretionary thrift at the bottom of the pyramid
- Factors influencing the adoption of mobile banking services at the Bottom of the Pyramid in South Africa
- Bottom of the Pyramid : profit versus welfare – metrics that matter
- Managers’ less favourable attitude towards bottom of the pyramid (BOP) customers
- Exploring negative brand experiences at the Bottom of Pyramid
Similar Items: The impact of brand equity on consumer buying behaviour among bottom of the pyramid consumers in South Africa: A case study of Parmalat yoghurt
- Exploring negative brand experiences at the Bottom of Pyramid
- Discretionary thrift at the bottom of the pyramid
- The effect of mobile marketing on the purchase of staple products: a case of bottom of the pyramid consumers in Khayelitsha
- Bottom of the Pyramid : profit versus welfare – metrics that matter
- Managers’ less favourable attitude towards bottom of the pyramid (BOP) customers
- Unlocking public and private finance for financial inclusion for individuals at the bottom of the pyramid in Mbare, Zimbabwe