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The “Made in Egypt” Label Effect on Egyptian Consumers’ Purchase Intention
This study employed a survey to investigate the Country of origin (COO) effect of the “Made in Egypt” label on Egyptian consumers’ purchase intentions of products and services. By using the conjoint analysis, the study was able to test the purchase intention process. The study tested high durability...
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| Format: | Thesis |
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AUC Knowledge Fountain
2023
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