Similar Items: The real impact celebrity endorsements make on brand equity
- The value of personified celebrity endorsers to brand endorsement and their effect on the brand and the personified celebrity endorser
- Perceptions of effectiveness of celebrity endorsed advertisements among Egyptian consumers
- Drivers of employee propensity to endorse their employer’s brands
- The relationship between the race of a celebrity endorser and consumer purchase behaviour in multi-racial societies
- An experimental investigation of the relative effects of different forms of endorsement on brand trust
- The commercialisation of the celebrity brand and the exploitation thereof