Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Code choice in Egyptian TV advertisements
This study examines the code choice made by content producers in Egyptian television (TV) advertisements. We consider the emergence of new types of TV networks, advertised products, services and messages conveyed in TV advertisements. These TV channels have raised competition in marketing and advert...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
AUC Knowledge Fountain
2017
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|