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Food & beverages advertising viewed by Egyptian children: A content analysis
The Elaboration Likelihood Model posits that there are two routes to persuasion central (logical) and peripheral (emotional). This study employs the ELM to analyze persuasive appeals in ads viewed by Egyptian children between 7-12 years old. First of all, a survey was conducted to uncover food and b...
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| Format: | Thesis |
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AUC Knowledge Fountain
2016
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