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Superhero v bystander effect: Effects of fictional and non-fictional media priming on situational altruism
Media priming is one of the most deeply-rooted and wide span theories in media studies. Previous research deploying this theory usually compared the effects of pro-social and anti-social media priming, while this study opted to compare the effects of pro-social fictional and non-fictional media cont...
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AUC Knowledge Fountain
2016
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