Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Framing of charity TV advertisements in Egypt: A content analysis
This study analyzed how charity organizations in Egypt utilize the use of framing, appeals, and strategies in their TV advertisements. A content analysis was conducted to understand the utilization of message framing; image valence/vividness; temporal framing; donations reframing; victim message str...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
AUC Knowledge Fountain
2017
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|