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Egyptian student perceptions of visual warnings on cigarette packs
This Thesis examines how Egyptian students perceive the visual warnings on cigarette packs. First the study presents some significant global and regional statistics alongside a history of cigarette manufacturing, social associations, and advertising from the twentieth century. Three theories are rec...
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| Format: | Thesis |
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AUC Knowledge Fountain
2016
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| _version_ | 1867613411837214720 |
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| access_status_str | Open Access |
| author | Touta, Hala |
| author_browse | Touta, Hala |
| author_facet | Touta, Hala |
| author_sort | Touta, Hala |
| collection | Thesis |
| dc_rights_str_mv | The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy. |
| description | This Thesis examines how Egyptian students perceive the visual warnings on cigarette packs. First the study presents some significant global and regional statistics alongside a history of cigarette manufacturing, social associations, and advertising from the twentieth century. Three theories are reconciled, namely the theories of Normative Influence, Fear Appeal, and the Protection Motivation Theory to fully capture why the Egyptian young people continue to smoke despite the disturbing graphic images that are required by law to be placed on the front and back of cigarette packs. In engaging with these theories, the study explains how the human psyche develops a protective or adverse mechanism and how an individual's self-perception largely depends upon others' perception of him/her, precisely the perception of family and peers. Through focus group interviews, the study captures the complexity of smoking behavior while being conscientious of social, cultural and psychological factors affecting it. Finally the study proposes the themes that are found to be most effective in encouraging smoking cessation among young Egyptians. |
| format | Thesis |
| id | oai:fount.aucegypt.edu:etds-1712 |
| institution | American University in Cairo (Egypt) |
| last_indexed | 2026-06-10T12:35:43.583Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from AUC Knowledge Fountain — bepress |
| publishDate | 2016 |
| publishDateRange | 2016 |
| publishDateSort | 2016 |
| publisher | AUC Knowledge Fountain |
| publisherStr | AUC Knowledge Fountain |
| record_format | dspace |
| source_str | AUC Knowledge Fountain — bepress |
| spelling | oai:fount.aucegypt.edu:etds-1712 Egyptian student perceptions of visual warnings on cigarette packs Touta, Hala This Thesis examines how Egyptian students perceive the visual warnings on cigarette packs. First the study presents some significant global and regional statistics alongside a history of cigarette manufacturing, social associations, and advertising from the twentieth century. Three theories are reconciled, namely the theories of Normative Influence, Fear Appeal, and the Protection Motivation Theory to fully capture why the Egyptian young people continue to smoke despite the disturbing graphic images that are required by law to be placed on the front and back of cigarette packs. In engaging with these theories, the study explains how the human psyche develops a protective or adverse mechanism and how an individual's self-perception largely depends upon others' perception of him/her, precisely the perception of family and peers. Through focus group interviews, the study captures the complexity of smoking behavior while being conscientious of social, cultural and psychological factors affecting it. Finally the study proposes the themes that are found to be most effective in encouraging smoking cessation among young Egyptians. 2016-06-01T07:00:00Z thesis application/pdf https://fount.aucegypt.edu/etds/713 https://fount.aucegypt.edu/context/etds/article/1712/viewcontent/THESIS_20AFTER_20DEFENCE_20.docx_sequence_1.doc.pdf The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy. Theses and Dissertations AUC Knowledge Fountain cigarette pack visual warnings |
| spellingShingle | cigarette pack visual warnings Touta, Hala Egyptian student perceptions of visual warnings on cigarette packs |
| title | Egyptian student perceptions of visual warnings on cigarette packs |
| title_full | Egyptian student perceptions of visual warnings on cigarette packs |
| title_fullStr | Egyptian student perceptions of visual warnings on cigarette packs |
| title_full_unstemmed | Egyptian student perceptions of visual warnings on cigarette packs |
| title_short | Egyptian student perceptions of visual warnings on cigarette packs |
| title_sort | egyptian student perceptions of visual warnings on cigarette packs |
| topic | cigarette pack visual warnings |
| url | https://fount.aucegypt.edu/etds/713 https://fount.aucegypt.edu/context/etds/article/1712/viewcontent/THESIS_20AFTER_20DEFENCE_20.docx_sequence_1.doc.pdf |
| work_keys_str_mv | AT toutahala egyptianstudentperceptionsofvisualwarningsoncigarettepacks |