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The cognitive and affective antecedents to consumer behavior towards on-demand transportation services in Egypt
In the recent few years, smartphones have shaped and assisted in the creation of new business models to formulate and develop some additional dimensions such as shared-economy or shared-mobility. Since transportation is one of the most essential aspects of shared-economy, it is vital to this study t...
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| Format: | Thesis |
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AUC Knowledge Fountain
2019
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| _version_ | 1867613411882303488 |
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| access_status_str | Open Access |
| author | Asaad, Islam Nasser |
| author_browse | Asaad, Islam Nasser |
| author_facet | Asaad, Islam Nasser |
| author_sort | Asaad, Islam Nasser |
| collection | Thesis |
| dc_rights_str_mv | The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy. |
| description | In the recent few years, smartphones have shaped and assisted in the creation of new business models to formulate and develop some additional dimensions such as shared-economy or shared-mobility. Since transportation is one of the most essential aspects of shared-economy, it is vital to this study to focus and investigate the consumers’ intention to use the new commuting services provided by Transportation Network Companies (TNCs) in Egypt. Consequently, this research aims to examine and understand the cognitive and affective antecedents to consumers’ behavior towards TNCs in Egypt. Therefore, the model of the Unified Theory of Acceptance and Use of Technology (UTAUT2) has been applied to understand and explain the factors that influence the behavioral intention (BI) to use TNCs services. The factors of Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions (FC), Hedonic Motivation (HM), Price Value (PV), and Habit (HT) tested through surveying 200 respondents thru online (Google Forms) and offline (Self-Administered Questionnaires) techniques. The results showed that consumers’ intention to use TNCs services in Egypt, was positively affected by the factors of (performance expectancy, social influence, price value, and habit). However, the variables of (effort expectancy, facilitating conditions, and hedonic motivation) showed a negative influence on the intention to use TNCs services in Egypt. Thus, upon the evaluation of the gathered data and discovered findings, the market acceptance and share of TNCs services can be increased if these services considered the factors affecting the consumers' intention that mentioned earlier. |
| format | Thesis |
| id | oai:fount.aucegypt.edu:etds-1727 |
| institution | American University in Cairo (Egypt) |
| last_indexed | 2026-06-10T12:35:43.583Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from AUC Knowledge Fountain — bepress |
| publishDate | 2019 |
| publishDateRange | 2019 |
| publishDateSort | 2019 |
| publisher | AUC Knowledge Fountain |
| publisherStr | AUC Knowledge Fountain |
| record_format | dspace |
| source_str | AUC Knowledge Fountain — bepress |
| spelling | oai:fount.aucegypt.edu:etds-1727 The cognitive and affective antecedents to consumer behavior towards on-demand transportation services in Egypt Asaad, Islam Nasser In the recent few years, smartphones have shaped and assisted in the creation of new business models to formulate and develop some additional dimensions such as shared-economy or shared-mobility. Since transportation is one of the most essential aspects of shared-economy, it is vital to this study to focus and investigate the consumers’ intention to use the new commuting services provided by Transportation Network Companies (TNCs) in Egypt. Consequently, this research aims to examine and understand the cognitive and affective antecedents to consumers’ behavior towards TNCs in Egypt. Therefore, the model of the Unified Theory of Acceptance and Use of Technology (UTAUT2) has been applied to understand and explain the factors that influence the behavioral intention (BI) to use TNCs services. The factors of Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions (FC), Hedonic Motivation (HM), Price Value (PV), and Habit (HT) tested through surveying 200 respondents thru online (Google Forms) and offline (Self-Administered Questionnaires) techniques. The results showed that consumers’ intention to use TNCs services in Egypt, was positively affected by the factors of (performance expectancy, social influence, price value, and habit). However, the variables of (effort expectancy, facilitating conditions, and hedonic motivation) showed a negative influence on the intention to use TNCs services in Egypt. Thus, upon the evaluation of the gathered data and discovered findings, the market acceptance and share of TNCs services can be increased if these services considered the factors affecting the consumers' intention that mentioned earlier. 2019-02-01T08:00:00Z thesis application/pdf https://fount.aucegypt.edu/etds/728 https://fount.aucegypt.edu/context/etds/article/1727/viewcontent/The_20Cognitive_20and_20Affective_20Antecedents_20to_20Consumer_20Behavior_20Towards_20On_demand_20Transportation_20Services_20in_20Egypt.pdf The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy. Theses and Dissertations AUC Knowledge Fountain Shared-economy Shared-mobility |
| spellingShingle | Shared-economy Shared-mobility Asaad, Islam Nasser The cognitive and affective antecedents to consumer behavior towards on-demand transportation services in Egypt |
| title | The cognitive and affective antecedents to consumer behavior towards on-demand transportation services in Egypt |
| title_full | The cognitive and affective antecedents to consumer behavior towards on-demand transportation services in Egypt |
| title_fullStr | The cognitive and affective antecedents to consumer behavior towards on-demand transportation services in Egypt |
| title_full_unstemmed | The cognitive and affective antecedents to consumer behavior towards on-demand transportation services in Egypt |
| title_short | The cognitive and affective antecedents to consumer behavior towards on-demand transportation services in Egypt |
| title_sort | cognitive and affective antecedents to consumer behavior towards on demand transportation services in egypt |
| topic | Shared-economy Shared-mobility |
| url | https://fount.aucegypt.edu/etds/728 https://fount.aucegypt.edu/context/etds/article/1727/viewcontent/The_20Cognitive_20and_20Affective_20Antecedents_20to_20Consumer_20Behavior_20Towards_20On_demand_20Transportation_20Services_20in_20Egypt.pdf |
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