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Advancing the Egyptian Public Broadcaster to Compete in the Digital Era
In light of the dramatic technological developments the media industry is witnessing in Egypt and the region, the Egyptian public broadcaster seems missing from the scene. While many privately owned channels are offering some form of online catch-up service, the first Egyptian broadcaster is still v...
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| Format: | Thesis |
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AUC Knowledge Fountain
2019
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| _version_ | 1867613411894886400 |
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| access_status_str | Open Access |
| author | Nagy, Maha Sherif Hussein |
| author_browse | Nagy, Maha Sherif Hussein |
| author_facet | Nagy, Maha Sherif Hussein |
| author_sort | Nagy, Maha Sherif Hussein |
| collection | Thesis |
| dc_rights_str_mv | The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy. |
| description | In light of the dramatic technological developments the media industry is witnessing in Egypt and the region, the Egyptian public broadcaster seems missing from the scene. While many privately owned channels are offering some form of online catch-up service, the first Egyptian broadcaster is still very weak online with some presence on YouTube that does not meet the opportunities other broadcasters are benefiting from in the region as well as globally. Through a series of in-depth interviews, the study aims at closely examining the strengths and weaknesses of the current digital presence of the Egyptian public broadcaster and providing recommendations on how it can be enabled to compete with privately owned competitors. Having the legacy in the realm of linear TV in the Middle East and currently undergoing a renovation process in terms of content that is planned strongly compete within the upcoming period, a strong digital presence is a must and a key factor to succeeding in reaching such a goal. The study will identify the different formats and business models for existing competition and formulate the digital strategy that would best suit the current state of the public broadcaster. |
| format | Thesis |
| id | oai:fount.aucegypt.edu:etds-1735 |
| institution | American University in Cairo (Egypt) |
| last_indexed | 2026-06-10T12:35:43.583Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from AUC Knowledge Fountain — bepress |
| publishDate | 2019 |
| publishDateRange | 2019 |
| publishDateSort | 2019 |
| publisher | AUC Knowledge Fountain |
| publisherStr | AUC Knowledge Fountain |
| record_format | dspace |
| source_str | AUC Knowledge Fountain — bepress |
| spelling | oai:fount.aucegypt.edu:etds-1735 Advancing the Egyptian Public Broadcaster to Compete in the Digital Era Nagy, Maha Sherif Hussein In light of the dramatic technological developments the media industry is witnessing in Egypt and the region, the Egyptian public broadcaster seems missing from the scene. While many privately owned channels are offering some form of online catch-up service, the first Egyptian broadcaster is still very weak online with some presence on YouTube that does not meet the opportunities other broadcasters are benefiting from in the region as well as globally. Through a series of in-depth interviews, the study aims at closely examining the strengths and weaknesses of the current digital presence of the Egyptian public broadcaster and providing recommendations on how it can be enabled to compete with privately owned competitors. Having the legacy in the realm of linear TV in the Middle East and currently undergoing a renovation process in terms of content that is planned strongly compete within the upcoming period, a strong digital presence is a must and a key factor to succeeding in reaching such a goal. The study will identify the different formats and business models for existing competition and formulate the digital strategy that would best suit the current state of the public broadcaster. 2019-02-01T08:00:00Z thesis application/pdf https://fount.aucegypt.edu/etds/736 https://fount.aucegypt.edu/context/etds/article/1735/viewcontent/Thesis_20final_20draft_20__20Maha_20Nagy.pdf The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy. Theses and Dissertations AUC Knowledge Fountain digital media video content digital platforms Egyptian television NA NA |
| spellingShingle | digital media video content digital platforms Egyptian television NA NA Nagy, Maha Sherif Hussein Advancing the Egyptian Public Broadcaster to Compete in the Digital Era |
| title | Advancing the Egyptian Public Broadcaster to Compete in the Digital Era |
| title_full | Advancing the Egyptian Public Broadcaster to Compete in the Digital Era |
| title_fullStr | Advancing the Egyptian Public Broadcaster to Compete in the Digital Era |
| title_full_unstemmed | Advancing the Egyptian Public Broadcaster to Compete in the Digital Era |
| title_short | Advancing the Egyptian Public Broadcaster to Compete in the Digital Era |
| title_sort | advancing the egyptian public broadcaster to compete in the digital era |
| topic | digital media video content digital platforms Egyptian television NA NA |
| url | https://fount.aucegypt.edu/etds/736 https://fount.aucegypt.edu/context/etds/article/1735/viewcontent/Thesis_20final_20draft_20__20Maha_20Nagy.pdf |
| work_keys_str_mv | AT nagymahasherifhussein advancingtheegyptianpublicbroadcastertocompeteinthedigitalera |