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Media piracy in the Middle East: A case study of 2018 world cup
The main aim of this dissertation is to study the audience's perception, awareness, behavior and attitude towards pirating live sports broadcasting media content in one of the Middle Eastern countries, which is Egypt. Moreover, this research fills a gap in the literature by investigating the media l...
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| Format: | Thesis |
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AUC Knowledge Fountain
2019
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| _version_ | 1867613411928440832 |
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| access_status_str | Open Access |
| author | Sayed, Ruba |
| author_browse | Sayed, Ruba |
| author_facet | Sayed, Ruba |
| author_sort | Sayed, Ruba |
| collection | Thesis |
| dc_rights_str_mv | The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy. |
| description | The main aim of this dissertation is to study the audience's perception, awareness, behavior and attitude towards pirating live sports broadcasting media content in one of the Middle Eastern countries, which is Egypt. Moreover, this research fills a gap in the literature by investigating the media landscape in the Middle East in the age of digitalization, presenting an overview of media piracy, internet penetration and social media usage in the region in general and in Egypt in specific. It also studies the recent piracy activity in the case of 2018 FIFA World Cup in Egypt, by examining the legal and illegal broadcasters in the Middle East. Hence, the core of this study is the Egyptian media audiences and football fans who watched the 2018 tournament either by using legal methods which are subscribing to beIN sports packages, since it was the only legal broadcaster in the region, or using other illegal techniques such as illegal television cables and illegal live streaming from the internet. The study is conducted on a purposive sample of 460 young Egyptians; their age varies between 18-30 based on previous statistics, which revealed that the millennials in MENA are the ones who violate the intellectual property of the media the most and they are altering the media landscape in the region. The research follows a triangulation method by combining two research approaches; in-depth interviews as a qualitative methodology and surveys as a quantitative one. The theoretical framework used in this study is the Theory of Planned Behavior and Social Responsibility Theory. Also, this study revealed several different important factors that are related to pirating sports broadcasting media content, which are: 1) the impact of Egyptian youth on this phenomenon, 2) the factors that influence their intentions and behaviors to violate the intellectual property of the media, 3) the techniques that could be used to reduce piracy, 4) the audience awareness about this issue and the relationship between being a football fan and the size of sports pirated content, and 5) the correlation between the economic status of the audiences and the act of media piracy. Thus, the study at hand managed to outline the behavior of the Egyptian youth towards pirating the media. |
| format | Thesis |
| id | oai:fount.aucegypt.edu:etds-1748 |
| institution | American University in Cairo (Egypt) |
| last_indexed | 2026-06-10T12:35:43.583Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from AUC Knowledge Fountain — bepress |
| publishDate | 2019 |
| publishDateRange | 2019 |
| publishDateSort | 2019 |
| publisher | AUC Knowledge Fountain |
| publisherStr | AUC Knowledge Fountain |
| record_format | dspace |
| source_str | AUC Knowledge Fountain — bepress |
| spelling | oai:fount.aucegypt.edu:etds-1748 Media piracy in the Middle East: A case study of 2018 world cup Sayed, Ruba The main aim of this dissertation is to study the audience's perception, awareness, behavior and attitude towards pirating live sports broadcasting media content in one of the Middle Eastern countries, which is Egypt. Moreover, this research fills a gap in the literature by investigating the media landscape in the Middle East in the age of digitalization, presenting an overview of media piracy, internet penetration and social media usage in the region in general and in Egypt in specific. It also studies the recent piracy activity in the case of 2018 FIFA World Cup in Egypt, by examining the legal and illegal broadcasters in the Middle East. Hence, the core of this study is the Egyptian media audiences and football fans who watched the 2018 tournament either by using legal methods which are subscribing to beIN sports packages, since it was the only legal broadcaster in the region, or using other illegal techniques such as illegal television cables and illegal live streaming from the internet. The study is conducted on a purposive sample of 460 young Egyptians; their age varies between 18-30 based on previous statistics, which revealed that the millennials in MENA are the ones who violate the intellectual property of the media the most and they are altering the media landscape in the region. The research follows a triangulation method by combining two research approaches; in-depth interviews as a qualitative methodology and surveys as a quantitative one. The theoretical framework used in this study is the Theory of Planned Behavior and Social Responsibility Theory. Also, this study revealed several different important factors that are related to pirating sports broadcasting media content, which are: 1) the impact of Egyptian youth on this phenomenon, 2) the factors that influence their intentions and behaviors to violate the intellectual property of the media, 3) the techniques that could be used to reduce piracy, 4) the audience awareness about this issue and the relationship between being a football fan and the size of sports pirated content, and 5) the correlation between the economic status of the audiences and the act of media piracy. Thus, the study at hand managed to outline the behavior of the Egyptian youth towards pirating the media. 2019-02-01T08:00:00Z thesis application/pdf https://fount.aucegypt.edu/etds/749 https://fount.aucegypt.edu/context/etds/article/1748/viewcontent/Media_20Piracy_20in_20the_20Middle_20East_Ruba_20Nabeel.pdf The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy. Theses and Dissertations AUC Knowledge Fountain Media Piracy Broadcasting Piracy |
| spellingShingle | Media Piracy Broadcasting Piracy Sayed, Ruba Media piracy in the Middle East: A case study of 2018 world cup |
| title | Media piracy in the Middle East: A case study of 2018 world cup |
| title_full | Media piracy in the Middle East: A case study of 2018 world cup |
| title_fullStr | Media piracy in the Middle East: A case study of 2018 world cup |
| title_full_unstemmed | Media piracy in the Middle East: A case study of 2018 world cup |
| title_short | Media piracy in the Middle East: A case study of 2018 world cup |
| title_sort | media piracy in the middle east a case study of 2018 world cup |
| topic | Media Piracy Broadcasting Piracy |
| url | https://fount.aucegypt.edu/etds/749 https://fount.aucegypt.edu/context/etds/article/1748/viewcontent/Media_20Piracy_20in_20the_20Middle_20East_Ruba_20Nabeel.pdf |
| work_keys_str_mv | AT sayedruba mediapiracyinthemiddleeastacasestudyof2018worldcup |