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Impact of gender, socioeconomic class and product involvement on the portrayal of women in Egyptian TV commercials
The study aims to analyze the relationship between the target audience gender, the socioeconomic classes, and the level of product/service involvement in the ad with the portrayal of women in Egyptian TV commercials during Ramadan 2019 from a professional perspective. Furthermore, it is essential to...
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AUC Knowledge Fountain
2020
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