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Egyptian audience's perception of political satire show: an analysis of the perceived and actual influence of political comedy programming

As more Egyptians continue to expose themselves to the political comedy program Al Bernameg, scholars should seek to understand the audience’s perception of the program. This study examines the perception of the Egyptian audience on the political satire show Al Bernameg. The study aims at measuring...

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Main Author: Younis, Dina Mohamed
Format: Thesis
Published: AUC Knowledge Fountain 2014
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access_status_str Open Access
author Younis, Dina Mohamed
author_browse Younis, Dina Mohamed
author_facet Younis, Dina Mohamed
author_sort Younis, Dina Mohamed
collection Thesis
dc_rights_str_mv The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy.
description As more Egyptians continue to expose themselves to the political comedy program Al Bernameg, scholars should seek to understand the audience’s perception of the program. This study examines the perception of the Egyptian audience on the political satire show Al Bernameg. The study aims at measuring the perceived bias of Al Bernameg and the perceived and actual influence of the program. This study seeks to explore the influence Al Bernameg has on its audience in relating it to the Third Person effect theory. It examines the difference between the actual purpose for watching Al Bernameg and the perceived purpose. The study employed survey research as its primary source of data collection to investigate the research hypothesis via a purposive sample of 508 Egyptians. The research findings revealed a significant third-person effect pattern for the political satire program, especially among younger viewers
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institution American University in Cairo (Egypt)
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provenance_str_mv Harvested via OAI-PMH from AUC Knowledge Fountain — bepress
publishDate 2014
publishDateRange 2014
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publisher AUC Knowledge Fountain
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source_str AUC Knowledge Fountain — bepress
spelling oai:fount.aucegypt.edu:etds-1984 Egyptian audience's perception of political satire show: an analysis of the perceived and actual influence of political comedy programming Younis, Dina Mohamed As more Egyptians continue to expose themselves to the political comedy program Al Bernameg, scholars should seek to understand the audience’s perception of the program. This study examines the perception of the Egyptian audience on the political satire show Al Bernameg. The study aims at measuring the perceived bias of Al Bernameg and the perceived and actual influence of the program. This study seeks to explore the influence Al Bernameg has on its audience in relating it to the Third Person effect theory. It examines the difference between the actual purpose for watching Al Bernameg and the perceived purpose. The study employed survey research as its primary source of data collection to investigate the research hypothesis via a purposive sample of 508 Egyptians. The research findings revealed a significant third-person effect pattern for the political satire program, especially among younger viewers 2014-02-01T08:00:00Z thesis application/pdf https://fount.aucegypt.edu/etds/985 https://fount.aucegypt.edu/context/etds/article/1984/viewcontent/Thesis_20Final_20Dina_20Younis_20.pdf The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy. Theses and Dissertations AUC Knowledge Fountain Political Satire Youssef Bassem
spellingShingle Political Satire
Youssef
Bassem
Younis, Dina Mohamed
Egyptian audience's perception of political satire show: an analysis of the perceived and actual influence of political comedy programming
title Egyptian audience's perception of political satire show: an analysis of the perceived and actual influence of political comedy programming
title_full Egyptian audience's perception of political satire show: an analysis of the perceived and actual influence of political comedy programming
title_fullStr Egyptian audience's perception of political satire show: an analysis of the perceived and actual influence of political comedy programming
title_full_unstemmed Egyptian audience's perception of political satire show: an analysis of the perceived and actual influence of political comedy programming
title_short Egyptian audience's perception of political satire show: an analysis of the perceived and actual influence of political comedy programming
title_sort egyptian audience s perception of political satire show an analysis of the perceived and actual influence of political comedy programming
topic Political Satire
Youssef
Bassem
url https://fount.aucegypt.edu/etds/985
https://fount.aucegypt.edu/context/etds/article/1984/viewcontent/Thesis_20Final_20Dina_20Younis_20.pdf
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