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The role of communication concerning employees in successful privatization: the case of Sanpaolo Bank's acquisition of Egypt's Bank of Alexandria
This research explores the role of communication in the privatization process. It presents a case study of Intesa Sanpaolo Bank's acquisition of the Egyptian Bank of Alexandria. The challenges faced included labor retrenchment and job losses, benefit losses, and nationalization fears. The main sourc...
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AUC Knowledge Fountain
2011
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