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Communication for development. Towards effective communication
The purpose of this study is to understand and identify the success factors of Communication for Development endeavors. By understanding the past efforts and studying the current methodologies used in the different phases of campaigns this study aims to conceptualize the most effective ways to gener...
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| Format: | Thesis |
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AUC Knowledge Fountain
2018
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| _version_ | 1867613417830875136 |
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| access_status_str | Open Access |
| author | Soliman, Mona Ali |
| author_browse | Soliman, Mona Ali |
| author_facet | Soliman, Mona Ali |
| author_sort | Soliman, Mona Ali |
| collection | Thesis |
| dc_rights_str_mv | The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy. The author has granted the American University in Cairo or its agents a non-exclusive license to archive this thesis, dissertation, paper, or record of study, and to make it accessible, in whole or in part, in all forms of media, now or hereafter known. |
| description | The purpose of this study is to understand and identify the success factors of Communication for Development endeavors. By understanding the past efforts and studying the current methodologies used in the different phases of campaigns this study aims to conceptualize the most effective ways to generate Communication for Development products. Through the examination of foreign and local case studies in this research paper, it is anticipated to have a clear conceptualization of what makes some development campaigns succeed, in terms of message design and outreach rather than others. Meanwhile, through the expert interviews, this study aims to understand the process that marketing professionals take in order to design messages for Communication for Development. Finally, this paper strives to have a better understanding of how marketing professionals plan, design, execute and evaluate Communication for Development campaigns. |
| format | Thesis |
| id | oai:fount.aucegypt.edu:etds-2351 |
| institution | American University in Cairo (Egypt) |
| last_indexed | 2026-06-10T12:35:48.888Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from AUC Knowledge Fountain — bepress |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | AUC Knowledge Fountain |
| publisherStr | AUC Knowledge Fountain |
| record_format | dspace |
| source_str | AUC Knowledge Fountain — bepress |
| spelling | oai:fount.aucegypt.edu:etds-2351 Communication for development. Towards effective communication Soliman, Mona Ali The purpose of this study is to understand and identify the success factors of Communication for Development endeavors. By understanding the past efforts and studying the current methodologies used in the different phases of campaigns this study aims to conceptualize the most effective ways to generate Communication for Development products. Through the examination of foreign and local case studies in this research paper, it is anticipated to have a clear conceptualization of what makes some development campaigns succeed, in terms of message design and outreach rather than others. Meanwhile, through the expert interviews, this study aims to understand the process that marketing professionals take in order to design messages for Communication for Development. Finally, this paper strives to have a better understanding of how marketing professionals plan, design, execute and evaluate Communication for Development campaigns. 2018-06-01T07:00:00Z thesis application/pdf https://fount.aucegypt.edu/etds/1352 https://fount.aucegypt.edu/context/etds/article/2351/viewcontent/Mona_20Soliman_20_Thesis_20__20Final.pdf The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy. The author has granted the American University in Cairo or its agents a non-exclusive license to archive this thesis, dissertation, paper, or record of study, and to make it accessible, in whole or in part, in all forms of media, now or hereafter known. Theses and Dissertations AUC Knowledge Fountain Communication; Development; C4D; PSAs;NA;NA |
| spellingShingle | Communication; Development; C4D; PSAs;NA;NA Soliman, Mona Ali Communication for development. Towards effective communication |
| title | Communication for development. Towards effective communication |
| title_full | Communication for development. Towards effective communication |
| title_fullStr | Communication for development. Towards effective communication |
| title_full_unstemmed | Communication for development. Towards effective communication |
| title_short | Communication for development. Towards effective communication |
| title_sort | communication for development towards effective communication |
| topic | Communication; Development; C4D; PSAs;NA;NA |
| url | https://fount.aucegypt.edu/etds/1352 https://fount.aucegypt.edu/context/etds/article/2351/viewcontent/Mona_20Soliman_20_Thesis_20__20Final.pdf |
| work_keys_str_mv | AT solimanmonaali communicationfordevelopmenttowardseffectivecommunication |