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The representation of veiled versus non-veiled women in advertising:a comparative analysis of local and western brands' Instagram posts

This study utilizes content analysis techniques to examine if there is a significant difference in the representation of veiled versus non-veiled women in both local and western brand’s Instagram posts. The brand’s Instagram posts are all essentially created for the purposes of advertising and promo...

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Bibliographic Details
Main Author: El-Banna, Doaa
Format: Thesis
Published: AUC Knowledge Fountain 2020
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