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Living with and Through Artificially Intelligent Virtual Personal Assistants: Subservience, Simultaneity and Surveillance in Late-Capitalist Cairo

The global technological field has witnessed a computing shift - from focusing on human-device use to focusing on human-device ambient and social interaction. This shift is notably accompanied by a societal one that increases desire and dependency on everyday smart technologies powered by artificial...

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Main Author: Elsayed, Habiba Ahmed
Format: Thesis
Published: AUC Knowledge Fountain 2021
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access_status_str Open Access
author Elsayed, Habiba Ahmed
author_browse Elsayed, Habiba Ahmed
author_facet Elsayed, Habiba Ahmed
author_sort Elsayed, Habiba Ahmed
collection Thesis
description The global technological field has witnessed a computing shift - from focusing on human-device use to focusing on human-device ambient and social interaction. This shift is notably accompanied by a societal one that increases desire and dependency on everyday smart technologies powered by artificial intelligence and machine learning. One of such growing AI-enabled technologies is the virtual personal assistant (VPA). In this project, I draw on my filed-work with my four interlocuters in Cairo with their respective VPAs, Siri and Alexa. In analyzing my experiences and observations, I focus on three main themes: subservience, simultaneity and surveillance. Examining the role of gender, labor, identity, discourse, time and temporality, as well as surveillance is at the heart of this work. Guided by Haraway’s cyborgism, Marxist feminism and arguments brought forth by the post-humanities I first begin by a genealogy of the female automata, followed by dissecting gender’s role in VPA design/interaction, as well as capitalist-digital logic. I then move on to discuss the VPAs’ relationship to other digitalities, such as the calendar and smart home contrivances. Finally, I tie previous arguments and observations to how VPAs may be approached as the eyes and ears of Capitalism.
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institution American University in Cairo (Egypt)
last_indexed 2026-06-10T12:35:50.652Z
license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from AUC Knowledge Fountain — bepress
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spelling oai:fount.aucegypt.edu:etds-2649 Living with and Through Artificially Intelligent Virtual Personal Assistants: Subservience, Simultaneity and Surveillance in Late-Capitalist Cairo Elsayed, Habiba Ahmed The global technological field has witnessed a computing shift - from focusing on human-device use to focusing on human-device ambient and social interaction. This shift is notably accompanied by a societal one that increases desire and dependency on everyday smart technologies powered by artificial intelligence and machine learning. One of such growing AI-enabled technologies is the virtual personal assistant (VPA). In this project, I draw on my filed-work with my four interlocuters in Cairo with their respective VPAs, Siri and Alexa. In analyzing my experiences and observations, I focus on three main themes: subservience, simultaneity and surveillance. Examining the role of gender, labor, identity, discourse, time and temporality, as well as surveillance is at the heart of this work. Guided by Haraway’s cyborgism, Marxist feminism and arguments brought forth by the post-humanities I first begin by a genealogy of the female automata, followed by dissecting gender’s role in VPA design/interaction, as well as capitalist-digital logic. I then move on to discuss the VPAs’ relationship to other digitalities, such as the calendar and smart home contrivances. Finally, I tie previous arguments and observations to how VPAs may be approached as the eyes and ears of Capitalism. 2021-06-17T07:00:00Z thesis application/pdf https://fount.aucegypt.edu/etds/1628 https://fount.aucegypt.edu/context/etds/article/2649/viewcontent/Habiba_Ahmed_Elsayed_Thesis.pdf Theses and Dissertations AUC Knowledge Fountain Artificial intelligence Virtual Personal Assistants Siri Alexa Gender Surveillance Temporality Smart Homes Cairo Digitality Arts and Humanities Social and Behavioral Sciences
spellingShingle Artificial intelligence
Virtual Personal Assistants
Siri
Alexa
Gender
Surveillance
Temporality
Smart Homes
Cairo
Digitality
Arts and Humanities
Social and Behavioral Sciences
Elsayed, Habiba Ahmed
Living with and Through Artificially Intelligent Virtual Personal Assistants: Subservience, Simultaneity and Surveillance in Late-Capitalist Cairo
title Living with and Through Artificially Intelligent Virtual Personal Assistants: Subservience, Simultaneity and Surveillance in Late-Capitalist Cairo
title_full Living with and Through Artificially Intelligent Virtual Personal Assistants: Subservience, Simultaneity and Surveillance in Late-Capitalist Cairo
title_fullStr Living with and Through Artificially Intelligent Virtual Personal Assistants: Subservience, Simultaneity and Surveillance in Late-Capitalist Cairo
title_full_unstemmed Living with and Through Artificially Intelligent Virtual Personal Assistants: Subservience, Simultaneity and Surveillance in Late-Capitalist Cairo
title_short Living with and Through Artificially Intelligent Virtual Personal Assistants: Subservience, Simultaneity and Surveillance in Late-Capitalist Cairo
title_sort living with and through artificially intelligent virtual personal assistants subservience simultaneity and surveillance in late capitalist cairo
topic Artificial intelligence
Virtual Personal Assistants
Siri
Alexa
Gender
Surveillance
Temporality
Smart Homes
Cairo
Digitality
Arts and Humanities
Social and Behavioral Sciences
url https://fount.aucegypt.edu/etds/1628
https://fount.aucegypt.edu/context/etds/article/2649/viewcontent/Habiba_Ahmed_Elsayed_Thesis.pdf
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