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The use of social media as a communication tool by international development organizations: a case study of the United Nations Children’s Fund (UNICEF) in Egypt
This study investigates to understand how the United Nations development organizations in Egypt can manage social media as a communication tool to achieve their development objectives. A case study of the United Nations Children’s Fund (UNICEF), Egypt, is introduced. Using the Excellence Theory in P...
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AUC Knowledge Fountain
2014
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