Full Text Available

Note: Clicking the button above will open the full text document at the original institutional repository in a new window.

Understanding the Perspectives of Users, Advertisers and Ad Blocker Companies on Ad Block Usage

With the world leaping into the digital era, more and more industries shifted online, targeting users dependent on the online platforms for almost the majority of their days. As a result, advertisements have shifted online and targeted their audience through personalized messages and content. While...

Full description

Saved in:
Bibliographic Details
Main Author: Mahmoud, Alaa Ahmed Ali
Format: Thesis
Published: AUC Knowledge Fountain 2022
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!