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How Can the Government Utilize Elites & Celebrities to manage Global Public Opinion on Egypt? An Exploratory Study of Mo Salah & Egypt
With Egypt’s latest global reputation index, nation brand, and soft power indices scoring low, such rankings have left room for finding new ways of enhancing Egypt’s global public opinion and reputation. This study showcases an untapped potential for enhancing a nation’s reputation and public opinio...
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AUC Knowledge Fountain
2023
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