Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
“Tweeting During Emergencies”: The Egyptian Ministry of Health Twitter Communication Strategy Under the Umbrella of the Crisis and Emergency Risk Communication Model (CERC) CASE STUDY: COVID-19 Pandemic
This research investigates using the Crisis and Emergency Risk Communication Model (CERC) for COVID- 19 communication by analyzing the content of Twitter messages posted by the Government of Egypt through the Egyptian Ministry of Health (MOHP). It further examines how official communicators and inst...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
AUC Knowledge Fountain
2023
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613422163591169 |
|---|---|
| access_status_str | Open Access |
| author | ElGohary, Pakinam |
| author_browse | ElGohary, Pakinam |
| author_facet | ElGohary, Pakinam |
| author_sort | ElGohary, Pakinam |
| collection | Thesis |
| description | This research investigates using the Crisis and Emergency Risk Communication Model (CERC) for COVID- 19 communication by analyzing the content of Twitter messages posted by the Government of Egypt through the Egyptian Ministry of Health (MOHP). It further examines how official communicators and institutions utilize social media to contact the public during emergencies like the COVID-19 pandemic, highlighting critical strategies of recommendations. Crisis and Emergency Risk Communication (CERC), a five-staged theory, recommends a set of messaging and pertained communication characteristics to implement at each stage of the identified following stages: (1) “Pre-crisis, (2) Initial event, (3) Maintenance, (4) Resolution, and (5) Evaluation”. The Egyptian Ministry of Health succeeded in applying most, if not all, of the recommended messaging and communication characteristics with varying frequency levels; however, it did not comply with the recommended order of stages while applying these characteristics. Throughout the study, the MOHP’s tweets achieved each CERC principle. Like the CERC characteristics, all CERC principles were also achieved at varying frequency levels. This study also showed different levels of engagement with different CERC characteristics. |
| format | Thesis |
| id | oai:fount.aucegypt.edu:etds-3095 |
| institution | American University in Cairo (Egypt) |
| last_indexed | 2026-06-10T12:35:53.165Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from AUC Knowledge Fountain — bepress |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | AUC Knowledge Fountain |
| publisherStr | AUC Knowledge Fountain |
| record_format | dspace |
| source_str | AUC Knowledge Fountain — bepress |
| spelling | oai:fount.aucegypt.edu:etds-3095 “Tweeting During Emergencies”: The Egyptian Ministry of Health Twitter Communication Strategy Under the Umbrella of the Crisis and Emergency Risk Communication Model (CERC) CASE STUDY: COVID-19 Pandemic ElGohary, Pakinam This research investigates using the Crisis and Emergency Risk Communication Model (CERC) for COVID- 19 communication by analyzing the content of Twitter messages posted by the Government of Egypt through the Egyptian Ministry of Health (MOHP). It further examines how official communicators and institutions utilize social media to contact the public during emergencies like the COVID-19 pandemic, highlighting critical strategies of recommendations. Crisis and Emergency Risk Communication (CERC), a five-staged theory, recommends a set of messaging and pertained communication characteristics to implement at each stage of the identified following stages: (1) “Pre-crisis, (2) Initial event, (3) Maintenance, (4) Resolution, and (5) Evaluation”. The Egyptian Ministry of Health succeeded in applying most, if not all, of the recommended messaging and communication characteristics with varying frequency levels; however, it did not comply with the recommended order of stages while applying these characteristics. Throughout the study, the MOHP’s tweets achieved each CERC principle. Like the CERC characteristics, all CERC principles were also achieved at varying frequency levels. This study also showed different levels of engagement with different CERC characteristics. 2023-02-15T08:00:00Z thesis application/pdf https://fount.aucegypt.edu/etds/2054 https://fount.aucegypt.edu/context/etds/article/3095/viewcontent/1._Pakinam_Magdy_ElGohary_Thesis_Doc.pdf Theses and Dissertations AUC Knowledge Fountain COVID-19 Twitter CERC Crisis Communication and Emergency Risk Communication Emergency Pandemic Egyptian Ministry of Health and Population Community Social Media. Communication Communication Technology and New Media Health Communication Social and Behavioral Sciences Social Media |
| spellingShingle | COVID-19 CERC Crisis Communication and Emergency Risk Communication Emergency Pandemic Egyptian Ministry of Health and Population Community Social Media. Communication Communication Technology and New Media Health Communication Social and Behavioral Sciences Social Media ElGohary, Pakinam “Tweeting During Emergencies”: The Egyptian Ministry of Health Twitter Communication Strategy Under the Umbrella of the Crisis and Emergency Risk Communication Model (CERC) CASE STUDY: COVID-19 Pandemic |
| title | “Tweeting During Emergencies”: The Egyptian Ministry of Health Twitter Communication Strategy Under the Umbrella of the Crisis and Emergency Risk Communication Model (CERC) CASE STUDY: COVID-19 Pandemic |
| title_full | “Tweeting During Emergencies”: The Egyptian Ministry of Health Twitter Communication Strategy Under the Umbrella of the Crisis and Emergency Risk Communication Model (CERC) CASE STUDY: COVID-19 Pandemic |
| title_fullStr | “Tweeting During Emergencies”: The Egyptian Ministry of Health Twitter Communication Strategy Under the Umbrella of the Crisis and Emergency Risk Communication Model (CERC) CASE STUDY: COVID-19 Pandemic |
| title_full_unstemmed | “Tweeting During Emergencies”: The Egyptian Ministry of Health Twitter Communication Strategy Under the Umbrella of the Crisis and Emergency Risk Communication Model (CERC) CASE STUDY: COVID-19 Pandemic |
| title_short | “Tweeting During Emergencies”: The Egyptian Ministry of Health Twitter Communication Strategy Under the Umbrella of the Crisis and Emergency Risk Communication Model (CERC) CASE STUDY: COVID-19 Pandemic |
| title_sort | tweeting during emergencies the egyptian ministry of health twitter communication strategy under the umbrella of the crisis and emergency risk communication model cerc case study covid 19 pandemic |
| topic | COVID-19 CERC Crisis Communication and Emergency Risk Communication Emergency Pandemic Egyptian Ministry of Health and Population Community Social Media. Communication Communication Technology and New Media Health Communication Social and Behavioral Sciences Social Media |
| url | https://fount.aucegypt.edu/etds/2054 https://fount.aucegypt.edu/context/etds/article/3095/viewcontent/1._Pakinam_Magdy_ElGohary_Thesis_Doc.pdf |
| work_keys_str_mv | AT elgoharypakinam tweetingduringemergenciestheegyptianministryofhealthtwittercommunicationstrategyundertheumbrellaofthecrisisandemergencyriskcommunicationmodelcerccasestudycovid19pandemic |