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Inoculation for Neutralizing Misinformation: Replication of an Experiment on the Effect of the Fake Experts’ Strategy in Climate Change Communication’s Context

Low acceptance of climate change and low support for its mitigation efforts can be due to public misconceptions towards climate change. Climate skeptics use a communication strategy of fake experts to spread misinformation through spokespersons who are not experts in the field. Inoculation can be a...

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Main Author: Abdalla, Joseph
Format: Thesis
Published: AUC Knowledge Fountain 2023
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access_status_str Open Access
author Abdalla, Joseph
author_browse Abdalla, Joseph
author_facet Abdalla, Joseph
author_sort Abdalla, Joseph
collection Thesis
description Low acceptance of climate change and low support for its mitigation efforts can be due to public misconceptions towards climate change. Climate skeptics use a communication strategy of fake experts to spread misinformation through spokespersons who are not experts in the field. Inoculation can be a protective approach for tackling the misinformation’s effect. Previous research was conducted in the United States and Germany and was never conducted in Africa. This study aimed to complement the previous research findings with results for Egypt by replication an experiment by Cook et al. with a 2 × 2 between-subjects design. A total of 300 participants were recruited into the study and they were randomized into four stimuli groups (control, misinformation, inoculation, and inoculation + misinformation). A total of 274 eligible participants’ data was analyzed. The study explored climate change misinformation’s impact on the participants and tested an inoculation stimulus that could protect against misinformation pre-emptively. The effect of the difference in the participants’ demographics and the interactions with the study stimuli were also analyzed. The difference in the study stimuli had a significant effect on the participants for the perceived scientific consensus. The misinformation stimulus had a significant negative effect. The inoculation-only stimulus significantly neutralized the misinformation’s effect for both the perceived scientific consensus and the scientific consensus influence. The study also found that the differences in the sex, age, education level, and educational background of the participants had significant effects and significant interactions with the study’s stimuli on the study’s dependent variables.
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institution American University in Cairo (Egypt)
last_indexed 2026-06-10T12:35:54.296Z
license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from AUC Knowledge Fountain — bepress
publishDate 2023
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spelling oai:fount.aucegypt.edu:etds-3154 Inoculation for Neutralizing Misinformation: Replication of an Experiment on the Effect of the Fake Experts’ Strategy in Climate Change Communication’s Context Abdalla, Joseph Low acceptance of climate change and low support for its mitigation efforts can be due to public misconceptions towards climate change. Climate skeptics use a communication strategy of fake experts to spread misinformation through spokespersons who are not experts in the field. Inoculation can be a protective approach for tackling the misinformation’s effect. Previous research was conducted in the United States and Germany and was never conducted in Africa. This study aimed to complement the previous research findings with results for Egypt by replication an experiment by Cook et al. with a 2 × 2 between-subjects design. A total of 300 participants were recruited into the study and they were randomized into four stimuli groups (control, misinformation, inoculation, and inoculation + misinformation). A total of 274 eligible participants’ data was analyzed. The study explored climate change misinformation’s impact on the participants and tested an inoculation stimulus that could protect against misinformation pre-emptively. The effect of the difference in the participants’ demographics and the interactions with the study stimuli were also analyzed. The difference in the study stimuli had a significant effect on the participants for the perceived scientific consensus. The misinformation stimulus had a significant negative effect. The inoculation-only stimulus significantly neutralized the misinformation’s effect for both the perceived scientific consensus and the scientific consensus influence. The study also found that the differences in the sex, age, education level, and educational background of the participants had significant effects and significant interactions with the study’s stimuli on the study’s dependent variables. 2023-06-15T07:00:00Z thesis application/pdf https://fount.aucegypt.edu/etds/2118 https://fount.aucegypt.edu/context/etds/article/3154/viewcontent/joseph_abdalla_thesis.pdf Theses and Dissertations AUC Knowledge Fountain Public Health Health Policy Inoculation Theory Public Health
spellingShingle Public Health
Health Policy
Inoculation Theory
Public Health
Abdalla, Joseph
Inoculation for Neutralizing Misinformation: Replication of an Experiment on the Effect of the Fake Experts’ Strategy in Climate Change Communication’s Context
title Inoculation for Neutralizing Misinformation: Replication of an Experiment on the Effect of the Fake Experts’ Strategy in Climate Change Communication’s Context
title_full Inoculation for Neutralizing Misinformation: Replication of an Experiment on the Effect of the Fake Experts’ Strategy in Climate Change Communication’s Context
title_fullStr Inoculation for Neutralizing Misinformation: Replication of an Experiment on the Effect of the Fake Experts’ Strategy in Climate Change Communication’s Context
title_full_unstemmed Inoculation for Neutralizing Misinformation: Replication of an Experiment on the Effect of the Fake Experts’ Strategy in Climate Change Communication’s Context
title_short Inoculation for Neutralizing Misinformation: Replication of an Experiment on the Effect of the Fake Experts’ Strategy in Climate Change Communication’s Context
title_sort inoculation for neutralizing misinformation replication of an experiment on the effect of the fake experts strategy in climate change communication s context
topic Public Health
Health Policy
Inoculation Theory
Public Health
url https://fount.aucegypt.edu/etds/2118
https://fount.aucegypt.edu/context/etds/article/3154/viewcontent/joseph_abdalla_thesis.pdf
work_keys_str_mv AT abdallajoseph inoculationforneutralizingmisinformationreplicationofanexperimentontheeffectofthefakeexpertsstrategyinclimatechangecommunicationscontext