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Binge-watching Effect on Egyptian Youth Perceptions: The Case of Netflix
With the emergence of VOD content worldwide, and its increasing popularity in the Middle East and Egypt, this paper examines the effect of binge-watching the subscription video on demand streaming service “Netflix” on Egyptian Youths’ perceptions and how they perceive the real world. The Study tests...
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| Format: | Thesis |
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AUC Knowledge Fountain
2023
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| _version_ | 1867613422982529024 |
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| access_status_str | Open Access |
| author | Umara, Layla |
| author_browse | Umara, Layla |
| author_facet | Umara, Layla |
| author_sort | Umara, Layla |
| collection | Thesis |
| description | With the emergence of VOD content worldwide, and its increasing popularity in the Middle East and Egypt, this paper examines the effect of binge-watching the subscription video on demand streaming service “Netflix” on Egyptian Youths’ perceptions and how they perceive the real world. The Study tests both the number of hours spent watching Netflix and the frequency of binge-watching on the impact on perceived reality of societal values, third person effect and the acceptance of controversial societal values in Egypt. It also studies whether the influence of the cumulative long-hours of exposure to Netflix may give a new dimension to the cultivation theory originally coined by George Gerbner in the 1970s. |
| format | Thesis |
| id | oai:fount.aucegypt.edu:etds-3209 |
| institution | American University in Cairo (Egypt) |
| last_indexed | 2026-06-10T12:35:54.296Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from AUC Knowledge Fountain — bepress |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | AUC Knowledge Fountain |
| publisherStr | AUC Knowledge Fountain |
| record_format | dspace |
| source_str | AUC Knowledge Fountain — bepress |
| spelling | oai:fount.aucegypt.edu:etds-3209 Binge-watching Effect on Egyptian Youth Perceptions: The Case of Netflix Umara, Layla With the emergence of VOD content worldwide, and its increasing popularity in the Middle East and Egypt, this paper examines the effect of binge-watching the subscription video on demand streaming service “Netflix” on Egyptian Youths’ perceptions and how they perceive the real world. The Study tests both the number of hours spent watching Netflix and the frequency of binge-watching on the impact on perceived reality of societal values, third person effect and the acceptance of controversial societal values in Egypt. It also studies whether the influence of the cumulative long-hours of exposure to Netflix may give a new dimension to the cultivation theory originally coined by George Gerbner in the 1970s. 2023-01-31T08:00:00Z thesis application/pdf https://fount.aucegypt.edu/etds/2178 https://fount.aucegypt.edu/context/etds/article/3209/viewcontent/Umara_Layla_Thesis_Fall_2022_LU.pdf Theses and Dissertations AUC Knowledge Fountain binge-watching Egyptian Youth perceptions third person effect cultivation theory perceived reality controversial societal values Netflix VODs |
| spellingShingle | binge-watching Egyptian Youth perceptions third person effect cultivation theory perceived reality controversial societal values Netflix VODs Umara, Layla Binge-watching Effect on Egyptian Youth Perceptions: The Case of Netflix |
| title | Binge-watching Effect on Egyptian Youth Perceptions: The Case of Netflix |
| title_full | Binge-watching Effect on Egyptian Youth Perceptions: The Case of Netflix |
| title_fullStr | Binge-watching Effect on Egyptian Youth Perceptions: The Case of Netflix |
| title_full_unstemmed | Binge-watching Effect on Egyptian Youth Perceptions: The Case of Netflix |
| title_short | Binge-watching Effect on Egyptian Youth Perceptions: The Case of Netflix |
| title_sort | binge watching effect on egyptian youth perceptions the case of netflix |
| topic | binge-watching Egyptian Youth perceptions third person effect cultivation theory perceived reality controversial societal values Netflix VODs |
| url | https://fount.aucegypt.edu/etds/2178 https://fount.aucegypt.edu/context/etds/article/3209/viewcontent/Umara_Layla_Thesis_Fall_2022_LU.pdf |
| work_keys_str_mv | AT umaralayla bingewatchingeffectonegyptianyouthperceptionsthecaseofnetflix |