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#Influenced To Care: Comparing Human And Virtual Influencers In Promoting Eco-Friendly Fashion
In the era of digital media and rapid advancements in artificial intelligence, a new type of influencer has emerged as a key player in shaping consumer behavior: the virtual or AI influencer. Over the past few years, these influencers have gained significant popularity, prompting major international...
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AUC Knowledge Fountain
2025
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