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Game, Set, Empower: A Comparative Instagram Analysis of Branding and Engagement in the Confederation of African Football (CAF) Women’s and Men’s Champions League

The rise of women’s football has placed new emphasis on digital branding, with social media becoming a vital space for visibility, engagement, and representation. This thesis investigates how Instagram content strategies influence fan engagement during the CAF Women’s and Men’s Champions League tour...

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Main Author: Abdelkader, Nour, Ms
Format: Thesis
Published: AUC Knowledge Fountain 2025
Subjects:
Women’s Football
Digital Branding
Fan Engagement
Social Media Strategy
Instagram Content
CAF Women’s Champions League (CAFWCL)
Athlete Branding (MABI)
Gendered Sports Media
Platform Algorithms
Storytelling in Sports Branding.
Gender, Race, Sexuality, and Ethnicity in Communication
Marketing
Mass Communication
Social Media
Sports Management
Sports Studies
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