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The Negotiation of Identities Through Humorous Discourse in Political Resistance: An Analysis of Bassem Youssef's 'The B+ Show'

This study examines the strategic use of humorous discourse in negotiating identities and expressing political resistance during the 2011 Egyptian Revolution, focusing on Bassem Youssef's satirical YouTube show, "The B+ Show." Employing a mixed-method approach that combines Grice's maxims of coopera...

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Main Author: Aref, Howaida
Format: Thesis
Published: AUC Knowledge Fountain 2025
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access_status_str Open Access
author Aref, Howaida
author_browse Aref, Howaida
author_facet Aref, Howaida
author_sort Aref, Howaida
collection Thesis
description This study examines the strategic use of humorous discourse in negotiating identities and expressing political resistance during the 2011 Egyptian Revolution, focusing on Bassem Youssef's satirical YouTube show, "The B+ Show." Employing a mixed-method approach that combines Grice's maxims of cooperative communication and Fairclough's critical discourse analysis framework, the research investigates how humor functioned as a tool for challenging hegemonic narratives and power dynamics through constructing and deconstructing identities in a volatile sociopolitical context. The analysis reveals that Youssef skillfully exploited various discursive resources, particularly intertextuality and the flouting of conversational maxims, to generate implicatures that effectively debunked negative representations of protesters propagated by state-controlled media. Through irony, sarcasm, and mockery, Youssef's humor served to deconstruct the credibility of anti protest figures while simultaneously constructing positive identities for the protesters. The study is important for stakeholders in foreign language teaching because it highlights the importance of examining a humorous discourse's pragmatic, discursive, and contextual dimensions to incorporate it in foreign language classes.
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institution American University in Cairo (Egypt)
last_indexed 2026-06-10T12:35:59.828Z
license_str Not specified — see source repository
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publishDate 2025
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spelling oai:fount.aucegypt.edu:etds-3659 The Negotiation of Identities Through Humorous Discourse in Political Resistance: An Analysis of Bassem Youssef's 'The B+ Show' Aref, Howaida This study examines the strategic use of humorous discourse in negotiating identities and expressing political resistance during the 2011 Egyptian Revolution, focusing on Bassem Youssef's satirical YouTube show, "The B+ Show." Employing a mixed-method approach that combines Grice's maxims of cooperative communication and Fairclough's critical discourse analysis framework, the research investigates how humor functioned as a tool for challenging hegemonic narratives and power dynamics through constructing and deconstructing identities in a volatile sociopolitical context. The analysis reveals that Youssef skillfully exploited various discursive resources, particularly intertextuality and the flouting of conversational maxims, to generate implicatures that effectively debunked negative representations of protesters propagated by state-controlled media. Through irony, sarcasm, and mockery, Youssef's humor served to deconstruct the credibility of anti protest figures while simultaneously constructing positive identities for the protesters. The study is important for stakeholders in foreign language teaching because it highlights the importance of examining a humorous discourse's pragmatic, discursive, and contextual dimensions to incorporate it in foreign language classes. 2025-12-15T08:00:00Z thesis application/pdf https://fount.aucegypt.edu/etds/2603 https://fount.aucegypt.edu/context/etds/article/3659/viewcontent/Howaida_Emadeldeen_Aref_Thesis.pdf https://fount.aucegypt.edu/context/etds/article/3659/filename/2/type/additional/viewcontent/Signature_page__Howaida_Emadeldeen_Aref.pdf Theses and Dissertations AUC Knowledge Fountain critical discourse analysis Fairclough Grice's maxims intertextuality political humor resistance discourse Egyptian Revolution Bassem Youssef identity negotiation Arts and Humanities
spellingShingle critical discourse analysis
Fairclough
Grice's maxims
intertextuality
political humor
resistance discourse
Egyptian Revolution
Bassem Youssef
identity negotiation
Arts and Humanities
Aref, Howaida
The Negotiation of Identities Through Humorous Discourse in Political Resistance: An Analysis of Bassem Youssef's 'The B+ Show'
title The Negotiation of Identities Through Humorous Discourse in Political Resistance: An Analysis of Bassem Youssef's 'The B+ Show'
title_full The Negotiation of Identities Through Humorous Discourse in Political Resistance: An Analysis of Bassem Youssef's 'The B+ Show'
title_fullStr The Negotiation of Identities Through Humorous Discourse in Political Resistance: An Analysis of Bassem Youssef's 'The B+ Show'
title_full_unstemmed The Negotiation of Identities Through Humorous Discourse in Political Resistance: An Analysis of Bassem Youssef's 'The B+ Show'
title_short The Negotiation of Identities Through Humorous Discourse in Political Resistance: An Analysis of Bassem Youssef's 'The B+ Show'
title_sort negotiation of identities through humorous discourse in political resistance an analysis of bassem youssef s the b show
topic critical discourse analysis
Fairclough
Grice's maxims
intertextuality
political humor
resistance discourse
Egyptian Revolution
Bassem Youssef
identity negotiation
Arts and Humanities
url https://fount.aucegypt.edu/etds/2603
https://fount.aucegypt.edu/context/etds/article/3659/viewcontent/Howaida_Emadeldeen_Aref_Thesis.pdf
https://fount.aucegypt.edu/context/etds/article/3659/filename/2/type/additional/viewcontent/Signature_page__Howaida_Emadeldeen_Aref.pdf
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