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Digital Payment Adoption and Firm Performance in Egypt: An Empirical Study from the Digital Transformation Era in MENA
This study investigates the relationship between digital payment adoption and firm-level innovation and revenue performance in Egypt, using microdata from the Survey of Enterprise Digitization published by the Economic Research Forum (ERF). Digital transformation, specifically payments, has accelera...
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| Format: | Thesis |
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AUC Knowledge Fountain
2026
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| _version_ | 1867613431607066624 |
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| access_status_str | Open Access |
| author | Mowafi, Alhussein M |
| author_browse | Mowafi, Alhussein M |
| author_facet | Mowafi, Alhussein M |
| author_sort | Mowafi, Alhussein M |
| collection | Thesis |
| description | This study investigates the relationship between digital payment adoption and firm-level innovation and revenue performance in Egypt, using microdata from the Survey of Enterprise Digitization published by the Economic Research Forum (ERF). Digital transformation, specifically payments, has accelerated across emerging economies, yet empirical evidence on its firm-level impacts in the Middle East and North Africa (MENA) remains limited. The study is framed through the Technology-Environment-Organization (TOE) framework and is highly incorporated with the Solow Growth Model through indirect technological growth inputs in the Solow residual. To address this gap, the study employs probit and ordered logit models to examine whether firms that adopt digital payments—either alone or in combination with e-commerce—exhibit higher probabilities of introducing innovation and achieving higher revenue levels. Results show that digital payment adoption is positively and significantly associated with both innovation and revenue performance, even after controlling for firm size, age, sector, workforce characteristics, and regional factors. Marginal effects further confirm that firms using both digital payments and e-commerce exhibit the largest performance gains. The findings stress the importance of expanding digital and financial infrastructure, supporting Micro, Small, and Medium Enterprise (MSMEs) digitalization, strengthening fintech ecosystems, and improving national data collection systems to enable evidence-based policy design in Egypt’s evolving digital economy. |
| format | Thesis |
| id | oai:fount.aucegypt.edu:etds-3707 |
| institution | American University in Cairo (Egypt) |
| last_indexed | 2026-06-10T12:35:59.828Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from AUC Knowledge Fountain — bepress |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | AUC Knowledge Fountain |
| publisherStr | AUC Knowledge Fountain |
| record_format | dspace |
| source_str | AUC Knowledge Fountain — bepress |
| spelling | oai:fount.aucegypt.edu:etds-3707 Digital Payment Adoption and Firm Performance in Egypt: An Empirical Study from the Digital Transformation Era in MENA Mowafi, Alhussein M This study investigates the relationship between digital payment adoption and firm-level innovation and revenue performance in Egypt, using microdata from the Survey of Enterprise Digitization published by the Economic Research Forum (ERF). Digital transformation, specifically payments, has accelerated across emerging economies, yet empirical evidence on its firm-level impacts in the Middle East and North Africa (MENA) remains limited. The study is framed through the Technology-Environment-Organization (TOE) framework and is highly incorporated with the Solow Growth Model through indirect technological growth inputs in the Solow residual. To address this gap, the study employs probit and ordered logit models to examine whether firms that adopt digital payments—either alone or in combination with e-commerce—exhibit higher probabilities of introducing innovation and achieving higher revenue levels. Results show that digital payment adoption is positively and significantly associated with both innovation and revenue performance, even after controlling for firm size, age, sector, workforce characteristics, and regional factors. Marginal effects further confirm that firms using both digital payments and e-commerce exhibit the largest performance gains. The findings stress the importance of expanding digital and financial infrastructure, supporting Micro, Small, and Medium Enterprise (MSMEs) digitalization, strengthening fintech ecosystems, and improving national data collection systems to enable evidence-based policy design in Egypt’s evolving digital economy. 2026-01-31T08:00:00Z thesis application/pdf https://fount.aucegypt.edu/etds/2651 https://fount.aucegypt.edu/context/etds/article/3707/viewcontent/Alhussein_Mowafi_MA_Thesis.pdf Theses and Dissertations AUC Knowledge Fountain Digital Transformation Digital Payments Firm-Performance Innovation |
| spellingShingle | Digital Transformation Digital Payments Firm-Performance Innovation Mowafi, Alhussein M Digital Payment Adoption and Firm Performance in Egypt: An Empirical Study from the Digital Transformation Era in MENA |
| title | Digital Payment Adoption and Firm Performance in Egypt: An Empirical Study from the Digital Transformation Era in MENA |
| title_full | Digital Payment Adoption and Firm Performance in Egypt: An Empirical Study from the Digital Transformation Era in MENA |
| title_fullStr | Digital Payment Adoption and Firm Performance in Egypt: An Empirical Study from the Digital Transformation Era in MENA |
| title_full_unstemmed | Digital Payment Adoption and Firm Performance in Egypt: An Empirical Study from the Digital Transformation Era in MENA |
| title_short | Digital Payment Adoption and Firm Performance in Egypt: An Empirical Study from the Digital Transformation Era in MENA |
| title_sort | digital payment adoption and firm performance in egypt an empirical study from the digital transformation era in mena |
| topic | Digital Transformation Digital Payments Firm-Performance Innovation |
| url | https://fount.aucegypt.edu/etds/2651 https://fount.aucegypt.edu/context/etds/article/3707/viewcontent/Alhussein_Mowafi_MA_Thesis.pdf |
| work_keys_str_mv | AT mowafialhusseinm digitalpaymentadoptionandfirmperformanceinegyptanempiricalstudyfromthedigitaltransformationerainmena |