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The Impact of Environmental Communication on Consumer Behavior: The Mediating Role of Ascription of Responsibility and Attitude
The current study aims to examine the effect of environmental communication on promoting pro-environmental behaviors (PEBs) in the Egyptian society. The study also tests the mediating roles of ascription of responsibility and attitude toward pro-environmental behavior on the examined relationship. A...
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| Format: | Thesis |
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AUC Knowledge Fountain
2026
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