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Turning Boycott into a Sustainable Opportunity: Leveraging Boycott to Boost Local Production and Enhance Local Market Competitiveness in Egypt
While existing literature largely concentrates on the consumer behavior dimensions of boycotts, limited attention has been paid to their structural economic implications for FDI and local production. This paper frames the 2023 boycott campaign as a demand shock in Egypt’s food and beverages sector....
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AUC Knowledge Fountain
2026
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