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Breaking the Silence: A Content and Expert Analysis of the 2025 Ramadan series Lam Shamseya's Framing and Subversion of Child Sexual Abuse Discourse in Egypt
This thesis analyzes how the 2025 Egyptian TV series Lam Shamseya served as a sociocultural intervention and awareness platform for reframing and subverting the typical child sexual abuse (CSA) discourse in Egypt. Using a mixed-methods approach, the study triangulates framing theory and two compleme...
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AUC Knowledge Fountain
2026
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| _version_ | 1867613434107920384 |
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| access_status_str | Open Access |
| author | Abouelnasr, Maya |
| author_browse | Abouelnasr, Maya |
| author_facet | Abouelnasr, Maya |
| author_sort | Abouelnasr, Maya |
| collection | Thesis |
| description | This thesis analyzes how the 2025 Egyptian TV series Lam Shamseya served as a sociocultural intervention and awareness platform for reframing and subverting the typical child sexual abuse (CSA) discourse in Egypt. Using a mixed-methods approach, the study triangulates framing theory and two complementary tools of the critical discourse analysis (CDA) and the circuit of culture model through a scene-level content analysis of 304 scenes across all 15 episodes of the series and ten semi-structured interviews with media experts, media practitioners, and psychologists. Key findings include reported corroboration of subversion of traditional tropes and archetypes, as well as reframing of CSA understanding through deeper analysis of characterization, visual affinity, subject-position shifts, and the embedded edutainment mechanisms. Meanwhile, the expert interviews filled gaps in the existing literature surrounding the Egyptian television industry, as well as providing specialized in-depth assessments into media treatment of the series and observed real-life outcomes. This research contributes to the field of mass communication by providing an extensive English-language analysis of the series for a wider audience and analyzing how edutainment messaging has great potential to catalyze legal and social changes in a collectivistic society where a culture of silence surrounding both child sexual abuse and sexual abuse had long been normalized. |
| format | Thesis |
| id | oai:fount.aucegypt.edu:etds-3847 |
| institution | American University in Cairo (Egypt) |
| last_indexed | 2026-06-10T12:36:04.810Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from AUC Knowledge Fountain — bepress |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | AUC Knowledge Fountain |
| publisherStr | AUC Knowledge Fountain |
| record_format | dspace |
| source_str | AUC Knowledge Fountain — bepress |
| spelling | oai:fount.aucegypt.edu:etds-3847 Breaking the Silence: A Content and Expert Analysis of the 2025 Ramadan series Lam Shamseya's Framing and Subversion of Child Sexual Abuse Discourse in Egypt Abouelnasr, Maya This thesis analyzes how the 2025 Egyptian TV series Lam Shamseya served as a sociocultural intervention and awareness platform for reframing and subverting the typical child sexual abuse (CSA) discourse in Egypt. Using a mixed-methods approach, the study triangulates framing theory and two complementary tools of the critical discourse analysis (CDA) and the circuit of culture model through a scene-level content analysis of 304 scenes across all 15 episodes of the series and ten semi-structured interviews with media experts, media practitioners, and psychologists. Key findings include reported corroboration of subversion of traditional tropes and archetypes, as well as reframing of CSA understanding through deeper analysis of characterization, visual affinity, subject-position shifts, and the embedded edutainment mechanisms. Meanwhile, the expert interviews filled gaps in the existing literature surrounding the Egyptian television industry, as well as providing specialized in-depth assessments into media treatment of the series and observed real-life outcomes. This research contributes to the field of mass communication by providing an extensive English-language analysis of the series for a wider audience and analyzing how edutainment messaging has great potential to catalyze legal and social changes in a collectivistic society where a culture of silence surrounding both child sexual abuse and sexual abuse had long been normalized. 2026-06-11T07:00:00Z thesis application/pdf https://fount.aucegypt.edu/etds/2785 https://fount.aucegypt.edu/context/etds/article/3847/viewcontent/maya_abouelnasr_thesis.pdf Theses and Dissertations AUC Knowledge Fountain edutainment child sexual abuse television discourse social change Egyptian television Egypt framing theory critical discourse analysis (CDA) circuit of culture model Critical and Cultural Studies Gender and Sexuality Mass Communication Social Justice Sociology of Culture Television |
| spellingShingle | edutainment child sexual abuse television discourse social change Egyptian television Egypt framing theory critical discourse analysis (CDA) circuit of culture model Critical and Cultural Studies Gender and Sexuality Mass Communication Social Justice Sociology of Culture Television Abouelnasr, Maya Breaking the Silence: A Content and Expert Analysis of the 2025 Ramadan series Lam Shamseya's Framing and Subversion of Child Sexual Abuse Discourse in Egypt |
| title | Breaking the Silence: A Content and Expert Analysis of the 2025 Ramadan series Lam Shamseya's Framing and Subversion of Child Sexual Abuse Discourse in Egypt |
| title_full | Breaking the Silence: A Content and Expert Analysis of the 2025 Ramadan series Lam Shamseya's Framing and Subversion of Child Sexual Abuse Discourse in Egypt |
| title_fullStr | Breaking the Silence: A Content and Expert Analysis of the 2025 Ramadan series Lam Shamseya's Framing and Subversion of Child Sexual Abuse Discourse in Egypt |
| title_full_unstemmed | Breaking the Silence: A Content and Expert Analysis of the 2025 Ramadan series Lam Shamseya's Framing and Subversion of Child Sexual Abuse Discourse in Egypt |
| title_short | Breaking the Silence: A Content and Expert Analysis of the 2025 Ramadan series Lam Shamseya's Framing and Subversion of Child Sexual Abuse Discourse in Egypt |
| title_sort | breaking the silence a content and expert analysis of the 2025 ramadan series lam shamseya s framing and subversion of child sexual abuse discourse in egypt |
| topic | edutainment child sexual abuse television discourse social change Egyptian television Egypt framing theory critical discourse analysis (CDA) circuit of culture model Critical and Cultural Studies Gender and Sexuality Mass Communication Social Justice Sociology of Culture Television |
| url | https://fount.aucegypt.edu/etds/2785 https://fount.aucegypt.edu/context/etds/article/3847/viewcontent/maya_abouelnasr_thesis.pdf |
| work_keys_str_mv | AT abouelnasrmaya breakingthesilenceacontentandexpertanalysisofthe2025ramadanserieslamshamseyasframingandsubversionofchildsexualabusediscourseinegypt |