Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Effects of strategic brand management on organisational performance and competitive advantage: case of fanmilk plc
A thesis submitted to the institute of distance learning, Kwame Nkrumah university of science and technology – Kumasi, in partial fulfilment of the requirements for the award of master of science, marketing (idl)
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
KNUST
2024
|
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Effects of strategic brand management on organisational performance and competitive advantage: case of fanmilk plc
- The role of strategic management accounting in digital capabilities and competitive advantage in the tourism industry
- A methodology to assist project-based organisations to utilise and develop project management capability as a strategic asset to increase competitive advantage
- The development of an instructional design model as a strategic enabler for sustainable competitive advantage
- Building an organisational self-disruption capability for a competitive advantage: an investigation of the organisational antecedents
- The competitive advantage of corporate philanthropy
- Adopting corporate commitment to climate change : the role of strategic foresight in developing a competitive advantage