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The relationship between customer relationship management and customer retention: the mediating effect on customer satisfaction in the telecommunication industry

A dissertation submitted to the department of (marketing and strategic management and consulting), school of business in partial fulfilment of the requirement for the degree of master of business administration in strategic management and consulting

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Bibliographic Details
Main Author: OKUMO JOSEPHINE KORKOR
Format: Thesis
Language:English
Published: KNUST 2024
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