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Building competitive advantage in a changing banking Environment - repositioning of Ghana Commercial Bank Ltd

A thesis submitted to the Department of Marketing and Corporate Strategy, Kwame Nkrumah University of Science and Technology, in partial fulfilment of the requirements for the degree of Master of Business Administration School of Business College of Art and Social Sciences

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Bibliographic Details
Main Author: Dowuonah, Agatha Narki
Format: Thesis
Language:English
Published: KNUST 2024
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Summary:A thesis submitted to the Department of Marketing and Corporate Strategy, Kwame Nkrumah University of Science and Technology, in partial fulfilment of the requirements for the degree of Master of Business Administration School of Business College of Art and Social Sciences