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Assessment of weight loss programmes in the Kumasi metropolis
A Thesis Submitted In Partial Fulfilment Of The Award Of The Degree Of Master Of Business Administration (Strategic Management And Consulting-Option).
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| Format: | Thesis |
| Language: | English |
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KNUST
2025
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| _version_ | 1867613134110326784 |
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| access_status_str | Open Access |
| author | Afriyie –Adjimi, Harriet |
| author_browse | Afriyie –Adjimi, Harriet |
| author_facet | Afriyie –Adjimi, Harriet |
| author_sort | Afriyie –Adjimi, Harriet |
| collection | Thesis |
| description | A Thesis Submitted In Partial Fulfilment Of The Award Of The Degree Of Master Of Business Administration (Strategic Management And Consulting-Option). |
| format | Thesis |
| id | oai:ir.knust.edu.gh:123456789/17425 |
| institution | KNUST (Ghana) |
| language | English |
| last_indexed | 2026-06-10T12:31:18.486Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from KNUSTSpace — Kwame Nkrumah University of Science & Technology (Ghana) |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | KNUST |
| publisherStr | KNUST |
| record_format | dspace |
| source_str | KNUSTSpace — Kwame Nkrumah University of Science & Technology (Ghana) |
| spelling | oai:ir.knust.edu.gh:123456789/17425 Assessment of weight loss programmes in the Kumasi metropolis Afriyie –Adjimi, Harriet A Thesis Submitted In Partial Fulfilment Of The Award Of The Degree Of Master Of Business Administration (Strategic Management And Consulting-Option). Weight loss markets have grown rapidly and have given rise to opportunities for weight loss consultants due to a high level of public awareness and the growing rates of obesity. There are different interventions now realised with weight loss industries today. They may be fitness centres or weight loss consultants or companies who attend to their clients by the introduction of supplements and other health foods. The study sought to assess the weight loss programmes in the Kumasi metropolis. The assessment was limited to the level of public awareness of the weight loss programmes in the Kumasi metropolis and the various interventions in the industry leading to healthy weight loss. The study also sought to identify challenges with weight loss programmes in Kumasi. The convenience sampling technique was used. The study was designed to collect data from 204 registered members but the findings presented were based on 155 respondents from the selected fitness centres and weight loss firms. The majority had a fair knowledge about the gym, weight loss companies, dieting, and some other weight loss programmes. It was realised that certain factors such as motivation, improvement in weight status, and other benefits from the programme such as optimal health and youthfulness, highly influenced one's participation in a particular programme. It was also realised that pricing and programme packaging also influenced the level of patronage. Though all the programmes result in some weight loss especially within the first three months, the gym seemed to have caught the attention of the masses due to its exceeding benefits. KNUST 2025-07-08T10:40:18Z 2025-07-08T10:40:18Z 2016-08 Thesis https://ir.knust.edu.gh/handle/123456789/17425 en application/pdf KNUST |
| spellingShingle | Afriyie –Adjimi, Harriet Assessment of weight loss programmes in the Kumasi metropolis |
| title | Assessment of weight loss programmes in the Kumasi metropolis |
| title_full | Assessment of weight loss programmes in the Kumasi metropolis |
| title_fullStr | Assessment of weight loss programmes in the Kumasi metropolis |
| title_full_unstemmed | Assessment of weight loss programmes in the Kumasi metropolis |
| title_short | Assessment of weight loss programmes in the Kumasi metropolis |
| title_sort | assessment of weight loss programmes in the kumasi metropolis |
| url | https://ir.knust.edu.gh/handle/123456789/17425 |
| work_keys_str_mv | AT afriyieadjimiharriet assessmentofweightlossprogrammesinthekumasimetropolis |