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An investigation into marketing challenges affecting manufacturers of footwear in the Kumasi Metropolis.
A Thesis Submitted In Partial Fulfillment Of The Award Of The Degree Of Master Of Business Administration (Marketing).
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| Format: | Thesis |
| Language: | English |
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KNUST
2025
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| _version_ | 1869483625356984320 |
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| access_status_str | Open Access |
| author | Gyempeh, Stephen |
| author_browse | Gyempeh, Stephen |
| author_facet | Gyempeh, Stephen |
| author_sort | Gyempeh, Stephen |
| collection | Thesis |
| description | A Thesis Submitted In Partial Fulfillment Of The Award Of The Degree Of Master Of Business Administration (Marketing). |
| format | Thesis |
| id | oai:ir.knust.edu.gh:123456789/17437 |
| institution | KNUST (Ghana) |
| language | English |
| last_indexed | 2026-07-01T04:01:58.442Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from KNUSTSpace — Kwame Nkrumah University of Science & Technology (Ghana) |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | KNUST |
| publisherStr | KNUST |
| record_format | dspace |
| source_str | KNUSTSpace — Kwame Nkrumah University of Science & Technology (Ghana) |
| spelling | oai:ir.knust.edu.gh:123456789/17437 An investigation into marketing challenges affecting manufacturers of footwear in the Kumasi Metropolis. Gyempeh, Stephen A Thesis Submitted In Partial Fulfillment Of The Award Of The Degree Of Master Of Business Administration (Marketing). In Ghana, footwear plays an essential part of our culture. Almost all the tribes put on footwear as part of their traditional dressing. The study sought to investigate the marketing challenges affecting manufacturers of footwear in the Kumasi Metropolis. Data was collected from two hundred manufacturers of footwear products in the Kumasi Metropolis. The heads of the Business Advisory Council and Kumasi Metropolitan Assembly were also interviewed for relevant data. The study revealed that manufacturers of footwear products employed varied strategies in attracting customers, including designing products to meet needs of customers, offering after sale services, and selling at considerably lower prices, among others. The study further revealed that the first and second major marketing challenges confronting manufacturers of footwear products in the Kumasi Metropolis are the lack of promotion and quality of their products respectively. Other challenges included the presence of competitors and inability to find new markets. The study therefore recommended that the local media should also be sensitized by the national bodies such as the Ministries of Information and Communication, NCCE and Media Commission to spearhead the regular promotion and marketing of footwear products. Also, the Metropolitan Assembly should create the enabling environment to improve upon activities of the footwear industry. KNUST 2025-07-08T15:47:09Z 2025-07-08T15:47:09Z 2016-08 Thesis https://ir.knust.edu.gh/handle/123456789/17437 en application/pdf KNUST |
| spellingShingle | Gyempeh, Stephen An investigation into marketing challenges affecting manufacturers of footwear in the Kumasi Metropolis. |
| title | An investigation into marketing challenges affecting manufacturers of footwear in the Kumasi Metropolis. |
| title_full | An investigation into marketing challenges affecting manufacturers of footwear in the Kumasi Metropolis. |
| title_fullStr | An investigation into marketing challenges affecting manufacturers of footwear in the Kumasi Metropolis. |
| title_full_unstemmed | An investigation into marketing challenges affecting manufacturers of footwear in the Kumasi Metropolis. |
| title_short | An investigation into marketing challenges affecting manufacturers of footwear in the Kumasi Metropolis. |
| title_sort | investigation into marketing challenges affecting manufacturers of footwear in the kumasi metropolis |
| url | https://ir.knust.edu.gh/handle/123456789/17437 |
| work_keys_str_mv | AT gyempehstephen aninvestigationintomarketingchallengesaffectingmanufacturersoffootwearinthekumasimetropolis AT gyempehstephen investigationintomarketingchallengesaffectingmanufacturersoffootwearinthekumasimetropolis |