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The Influence of Sales Promotion on Consumer Buying Behaviour in the Telecom Industry; the Case of Vodafone Ghana.
A Thesis submitted to the Institute of Distance Learning, Kwame Nkrumah University of Science and Technology, Kumasi in partial fulfillment of the requirements for the degree of Commonwealth Executive Masters of Business Administration
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Summary: | A Thesis submitted to the Institute of Distance Learning, Kwame
Nkrumah University of Science and Technology, Kumasi in partial fulfillment of
the requirements for the degree of
Commonwealth Executive Masters of Business Administration |
|---|