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Includes bibliographical references (leaves 158-174).
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
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Centre for Film and Media Studies
2014
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| _version_ | 1867613293257949184 |
|---|---|
| access_status_str | Open Access |
| author | Chetty, Lee-Roy |
| author_browse | Chetty, Lee-Roy |
| author_facet | Chetty, Lee-Roy |
| author_sort | Chetty, Lee-Roy |
| collection | Thesis |
| description | Includes bibliographical references (leaves 158-174). |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/10232 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:33:49.949Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | Centre for Film and Media Studies |
| publisherStr | Centre for Film and Media Studies |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/10232 Understanding Web 3.0 - the Semantic Web : how the evolution to a third generation of the Web will impact upon the Internet and media environment within a global and South African context Chetty, Lee-Roy Media Studies Includes bibliographical references (leaves 158-174). This thesis examines the potential evolution of the current version of the Internet, popularly referred to as Web 2.0, to a third generation of the Web, referred to as the Semantic Web or Web 3.0. The paper provides an overview of the change in architecture and structure that the current version of the Web will need to undergo in the form of a standardised ontology development in order for the Web to evolve. The evolution to a third generation of the Web will ultimately improve the overall user experience both within a global and South African online context, through the innovation and development of Semantic Web technologies and capabilities. The thesis also discusses the role of the political economy of media and how this concept needs to be refreshed in terms of dealing with the advent of 'new' or digital media which are characterised by the Internet. The role of traditional media is also discussed and how, due to the advent of the Internet, there has been a movement away from a model of traditional centralised media to one of a more decentralised model. The challenges of intellectual property rights and copyright are analysed in terms of online users developing their own content online in the form of user generated content and how, through the evolution to a Web 3.0 version of the Internet, these challenges can be potentially solved through the use of Semantic Web innovation and technologies. One of the major challenges which Web 2.0 currently faces is that of privacy infringement, but through the adoption of Semantic Web technology these challenges which currently affect all users on the Web can potentially be solved. Finally, the paper looks at the way that South African online users interact with the Internet and how the potential evolution to a third generation of the Web could potentially impact their user behaviour online. 2014-12-27T14:10:57Z 2014-12-27T14:10:57Z 2011 Master Thesis Masters MA http://hdl.handle.net/11427/10232 eng application/pdf Centre for Film and Media Studies Faculty of Humanities University of Cape Town |
| spellingShingle | Media Studies Chetty, Lee-Roy Understanding Web 3.0 - the Semantic Web : how the evolution to a third generation of the Web will impact upon the Internet and media environment within a global and South African context |
| thesis_degree_str | Master's |
| title | Understanding Web 3.0 - the Semantic Web : how the evolution to a third generation of the Web will impact upon the Internet and media environment within a global and South African context |
| title_full | Understanding Web 3.0 - the Semantic Web : how the evolution to a third generation of the Web will impact upon the Internet and media environment within a global and South African context |
| title_fullStr | Understanding Web 3.0 - the Semantic Web : how the evolution to a third generation of the Web will impact upon the Internet and media environment within a global and South African context |
| title_full_unstemmed | Understanding Web 3.0 - the Semantic Web : how the evolution to a third generation of the Web will impact upon the Internet and media environment within a global and South African context |
| title_short | Understanding Web 3.0 - the Semantic Web : how the evolution to a third generation of the Web will impact upon the Internet and media environment within a global and South African context |
| title_sort | understanding web 3 0 the semantic web how the evolution to a third generation of the web will impact upon the internet and media environment within a global and south african context |
| topic | Media Studies |
| url | http://hdl.handle.net/11427/10232 |
| work_keys_str_mv | AT chettyleeroy understandingweb30thesemanticwebhowtheevolutiontoathirdgenerationofthewebwillimpactupontheinternetandmediaenvironmentwithinaglobalandsouthafricancontext |