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Web analytics strategy: a model for adopting and implementing advanced Web Analytics
Includes bibliographical references (leaves 290-306).
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| Main Author: | |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
Department of Information Systems
2014
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| _version_ | 1867614081371865088 |
|---|---|
| access_status_str | Open Access |
| author | Dakela, Sibongiseni |
| author2 | Seymour, Lisa |
| author_browse | Dakela, Sibongiseni Seymour, Lisa |
| author_facet | Seymour, Lisa Dakela, Sibongiseni |
| author_sort | Dakela, Sibongiseni |
| collection | Thesis |
| description | Includes bibliographical references (leaves 290-306). |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/10288 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:46:22.363Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | Department of Information Systems |
| publisherStr | Department of Information Systems |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/10288 Web analytics strategy: a model for adopting and implementing advanced Web Analytics Dakela, Sibongiseni Seymour, Lisa Information Systems Includes bibliographical references (leaves 290-306). Web Analytics (WA) is an evaluative technique originating from and driven by business in its need to get more value out of understanding the usage of its Web sites and strategies therein. It is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising Web usage for the online visitor, the online customer and the business with Web site presence. Current WA practice is criticised because it involves mostly raw statistics and therefore the practice tends to be inconsistent and misleading. Using grounded action research, personal observations and a review of online references, the study reviews the current state of WA to to propose an appropriate model and guidelines for a Web Analytics adoption and implementation in an electronic commerce organisation dealing with online marketing. 2014-12-27T19:46:34Z 2014-12-27T19:46:34Z 2011 Doctoral Thesis Doctoral PhD http://hdl.handle.net/11427/10288 eng application/pdf Department of Information Systems Faculty of Commerce University of Cape Town |
| spellingShingle | Information Systems Dakela, Sibongiseni Web analytics strategy: a model for adopting and implementing advanced Web Analytics |
| thesis_degree_str | Doctoral |
| title | Web analytics strategy: a model for adopting and implementing advanced Web Analytics |
| title_full | Web analytics strategy: a model for adopting and implementing advanced Web Analytics |
| title_fullStr | Web analytics strategy: a model for adopting and implementing advanced Web Analytics |
| title_full_unstemmed | Web analytics strategy: a model for adopting and implementing advanced Web Analytics |
| title_short | Web analytics strategy: a model for adopting and implementing advanced Web Analytics |
| title_sort | web analytics strategy a model for adopting and implementing advanced web analytics |
| topic | Information Systems |
| url | http://hdl.handle.net/11427/10288 |
| work_keys_str_mv | AT dakelasibongiseni webanalyticsstrategyamodelforadoptingandimplementingadvancedwebanalytics |