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This paper conducts an empirical investigation of the cake mix and frosting demand system using daily data on sales figures, prices and marketing mix variables. SUR maximum likelihood is used to estimate static and dynamic (error correction) linear almost ideal demand systems. Results compare static...
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| Format: | Thesis |
| Language: | English |
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School of Economics
2014
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| _version_ | 1867613269165867008 |
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| access_status_str | Open Access |
| author | De Villiers, Dylan |
| author_browse | De Villiers, Dylan |
| author_facet | De Villiers, Dylan |
| author_sort | De Villiers, Dylan |
| collection | Thesis |
| description | This paper conducts an empirical investigation of the cake mix and frosting demand system using daily data on sales figures, prices and marketing mix variables. SUR maximum likelihood is used to estimate static and dynamic (error correction) linear almost ideal demand systems. Results compare static and dynamic model estimates. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/10360 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:33:26.520Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | School of Economics |
| publisherStr | School of Economics |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/10360 A modern econometric approach to estimating theoretically consistent demand systems of retail brands De Villiers, Dylan Economics This paper conducts an empirical investigation of the cake mix and frosting demand system using daily data on sales figures, prices and marketing mix variables. SUR maximum likelihood is used to estimate static and dynamic (error correction) linear almost ideal demand systems. Results compare static and dynamic model estimates. 2014-12-28T14:51:38Z 2014-12-28T14:51:38Z 2011 Master Thesis Masters MCom http://hdl.handle.net/11427/10360 eng application/pdf School of Economics Faculty of Commerce University of Cape Town |
| spellingShingle | Economics De Villiers, Dylan A modern econometric approach to estimating theoretically consistent demand systems of retail brands |
| thesis_degree_str | Master's |
| title | A modern econometric approach to estimating theoretically consistent demand systems of retail brands |
| title_full | A modern econometric approach to estimating theoretically consistent demand systems of retail brands |
| title_fullStr | A modern econometric approach to estimating theoretically consistent demand systems of retail brands |
| title_full_unstemmed | A modern econometric approach to estimating theoretically consistent demand systems of retail brands |
| title_short | A modern econometric approach to estimating theoretically consistent demand systems of retail brands |
| title_sort | modern econometric approach to estimating theoretically consistent demand systems of retail brands |
| topic | Economics |
| url | http://hdl.handle.net/11427/10360 |
| work_keys_str_mv | AT devilliersdylan amoderneconometricapproachtoestimatingtheoreticallyconsistentdemandsystemsofretailbrands AT devilliersdylan moderneconometricapproachtoestimatingtheoreticallyconsistentdemandsystemsofretailbrands |