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Improving the viability of a regional government funded trade promotion organisation : a case study
Includes bibliographical references (leaves 93-101).
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
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School of Management Studies
2014
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| _version_ | 1867613330708889600 |
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| access_status_str | Open Access |
| author | Xaba, Gloria Sibongile Zanele |
| author_browse | Xaba, Gloria Sibongile Zanele |
| author_facet | Xaba, Gloria Sibongile Zanele |
| author_sort | Xaba, Gloria Sibongile Zanele |
| collection | Thesis |
| description | Includes bibliographical references (leaves 93-101). |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/10734 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:34:25.395Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | School of Management Studies |
| publisherStr | School of Management Studies |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/10734 Improving the viability of a regional government funded trade promotion organisation : a case study Xaba, Gloria Sibongile Zanele Wine Business Management Includes bibliographical references (leaves 93-101). The objective of this dissertation is to understand the critical elements that are needed to ensure the viability of a government funded regional trade promotion organisation. This is done by using the Western Cape Trade and Investment Promotion Agency of the Western Cape (Wesgro) as a case study. The mandate of Wesgro is (a) to attract and facilitate foreign and domestic direct investment into the Western Cape, (b) to grow exports of products and services of the Western Cape through development of export capability, demand and market access, (c) to market the Western Cape as a competitive business destination within the national and international arenas. The mandate aims to contribute to the strengthening of the province and promote equitable participation in the economy by sectors of the community and all regions of the province. 2014-12-31T19:49:36Z 2014-12-31T19:49:36Z 2009 Master Thesis Masters MCom http://hdl.handle.net/11427/10734 eng application/pdf School of Management Studies Faculty of Commerce University of Cape Town |
| spellingShingle | Wine Business Management Xaba, Gloria Sibongile Zanele Improving the viability of a regional government funded trade promotion organisation : a case study |
| thesis_degree_str | Master's |
| title | Improving the viability of a regional government funded trade promotion organisation : a case study |
| title_full | Improving the viability of a regional government funded trade promotion organisation : a case study |
| title_fullStr | Improving the viability of a regional government funded trade promotion organisation : a case study |
| title_full_unstemmed | Improving the viability of a regional government funded trade promotion organisation : a case study |
| title_short | Improving the viability of a regional government funded trade promotion organisation : a case study |
| title_sort | improving the viability of a regional government funded trade promotion organisation a case study |
| topic | Wine Business Management |
| url | http://hdl.handle.net/11427/10734 |
| work_keys_str_mv | AT xabagloriasibongilezanele improvingtheviabilityofaregionalgovernmentfundedtradepromotionorganisationacasestudy |